How Much Is the Average Facebook User Worth?

Facebook released its first quarter 2014 profit investigate Wednesday, whipping Wall Street’s evaluations with posted incomes of $2.5 billion.

The normal income for every client (ARPU) as far and wide as possible expanded over the previous year too, as stated by the report. Overall ARPU (measured by payments and advertisement) arrived at $2 in the first quarter — up from $1.35 in Q1 2013, yet down from $2.14 in Q4 2013.

In the United States and Canada, the ARPU arrived at $5.85, up from $3.50 in Q1 2013.

The accompanying graph, made by Statista, breaks down the development of the normal income for every Facebook user over the previous year.

Why Mobile Ads Are Seen as a Boon to Facebook, But a Plague to Google

Experts gave Facebook a huge thumbs-up this week for its move to portable.

As the organization provided details regarding Wednesday, versatile ads now speak to 59% of its general advertisement incomes, up from 30% in Q1 2013. Brian Wieser, an investigator with Pivotal Research, called it a “beast quarter” for Facebook that was determined generally by development in versatile.

The circumstances at Google wasn’t as sunny. Since Google reprimanded versatile for discouraging expenses for every click by 9% in the quarter, portable was an evident impulse for missed income. Despite the fact that Google’s promotion business developed 16.5% in the quarter, that was short of what anticipated. As Wieser noted, “disintegration was predictable with our general desires, if more awful than we needed, and likely more regrettable than numerous moguls wanted as well.”

Why is the move to versatile having such an apparently distinctive impact on the two Internet organizations? Point of view and timing.

Google’s ads business is more established in desktop than Facebook’s. Google’s commercial business is more established in desktop than Facebook’s. While Analysts gave Google has been putting forth publicizing since 2000 and hit upon its current pay-for every click demonstrate in 2002, Facebook’s history is much shorter. Propelled in 2004, Facebook toyed with publicizing in its initial days, yet didn’t generally grasp an adaptation plan until 2009.

That plan was dependent upon gooey ads that run on Facebook’s correct rail. Since the ads are sold on an expense for every click groundwork, they pulled in immediate reaction publicists like shirt organizations and proceeding ed programs. They additionally got a large portion of the click-throughs of standard pennant ads, which are as of now something like one in 1,000.

Regardless of their low-lease nature, those right-rail ads got $3.15 billion in incomes in 2011. Google’s promotion incomes that year were $26.1 billion.

In 2012, Facebook started offering ads in its News Feed surprisingly. Contrasted with right-rail ads, News Feed ads were intended to be utilized for marking, as opposed to coordinate reaction. Given the position and extended size of the ads, Facebook could charge more for News Feed ads. As stated by Dan Slagan, SVP of showcasing at Nanigans, a promoting firm that exchanges Facebook ads, right-rail ads have Cpms (cost for every 1,000 viewers) of around $.30 vs. $5 for News Feed ads.

Fortunately for Facebook, the main ads that run on versatile are News Feed ads — so not at all like Google, Facebook’s portable ads are higher than they have been truly.

“Right rail ads drag down Facebook promoting’s costs and execution; the News Feed ads work better,” says Nate Elliott, an investigator with Forrester Research. “Portable is News Feed-just. So the movement to versatile leaves Facebook with fewer impressions for every client, yet those impressions are higher quality.”

The way that Google is further along in its promoting advancement works against the organization. The way that Google is further along in its publicizing development works against the organization. As Facebook ads approach equality with Google’s, this encourages the observation that Facebook is improving in portable. That is not so much the situation. As stated by Adobe, Facebook’s general expense for every click fell 2% in its latest quarter. That is superior to Google’s 9%, yet possibly not in the event that you take a gander at the differentiating development of the two organizations’ notice models.

“Facebook is even now attempting to get up to speed to Google as far as advertisement focusing on — and the more focused on a commercial, the higher the Cpms ordinarily are,” Elliott says. “So as Facebook includes all the more focusing on choices, that’d drive up its Cpms too. Since Google has offered the greater part of this focusing for quite some time, it doesn’t profit from that pop.” The same might be said of a versatile promotion system. While Facebook is in the early phases of making a system where sponsors can purchase portable ads on Facebook and different applications, Google as of recently has a full grown versatile system set up.

To further place it in point of view, Google now has 36% of the U.s. versatile promotion market, which is precisely twofold Facebook’s offer, as stated by emarketer. “The business is Google’s to lose,” says Noah Elkin, official supervisor at the specialist. “Achievement and disappointment are relative terms he

Internet Explorer Security Bug: How to Protect Yourself

Microsoft throughout the weekend conceded to a gigantic weakness in Internet Explorer that permit programmers to set up malignant sites with a specific end goal to addition complete access to guests’ PC, given they went by the page with an IE (form 6 and up). From that point, programmers could introduce applications, break into different records and by and large utilize the workstation as their own.

With a specific end goal to ensure yourself from the imperfection — named “Operation Clandestine Fox” by security firm Fireeye — the best thing you can do is quit utilizing Internet Explorer until Microsoft patches it. Different programs, for example, Google Chrome and Mozilla Firefox, don’t have the issue, and you can trade your bookmarks and different settings to those programs effortlessly.

In the event that you would prefer not to quit utilizing IE, there are approaches to guarantee you’re not uncovered while searching the web. After Ie10, the program has offered an Enhanced Protected Mode (EPM). You won’t be defenseless against the bug with EPM empowered, as stated by Fireeye, and its recorded as one of the workarounds Microsoft proposes on its explainer page. The accompanying feature illustrates how to do it:

You can additionally incapacitate Adobe Flash. Crippling IE’s Flash module will stop the bug icy Disabling IE’s Flash module will stop the bug icy, Fireeye says — despite the fact that that will likewise render your program feeble to play Flash features and diversions.

There are other, more specialized courses around the endeavor too. You can introduce a bit of programming called the Enhanced Mitigation Experience Toolkit (EMET) and design it for Internet Explorer, Microsoft proposes. That will give you a chance to peruse without adjusting your web encounter much. Make certain to utilize EMET 4.1 since its naturally arranged to ensure IE.

Separate from Protected Mode, IE has different layers of security, including sliding settings for security zones, which will square vindictive programming from commandeering your PC in the event that they’re set to high. It will, notwithstanding, make utilizing a few sites, (for example, request structures) more troublesome.

Microsoft is required to discharge a patch for the bug soon — either in the organization’s next “Patch Tuesday” redesign, due May 13, or in an off-timetable fix particularly for this issue. It’s hazy if Windows XP will get the patch; help for the OS formally finished in April, however some large enterprise customers are continuing to get software updates.

Coming to Your Twitter Feed: Ads That Preview Company Websites

Twitter is addressing its promise to surface new sorts of ads in the not so distant future.

On Friday Twitter published Website Cards, another commercial ad unit that highlights a little photograph, a line of content, and a URL to a publicist’s site page. Twitter accepts this combo of a picture and a call to movement will help drive more activity for sponsors than a basic picture and URL blending, the organization composed on its blog.

The new commercial ad units will show up in users Timelines overall starting Friday on both desktop and mobile.

Site Cards are the freshest kind of Twitter ads, joining application introduce promotions that began showing up for clients not long ago. Twitter additionally permits promoters to push particular tweets or records, and a late report from The Wall Street Journal claims the organization is arranging more than twelve extra notice units in the not so distant future, including the likelihood of shoppable tweets.

The new ad unit comes short of what a week in front of Twitter’s Q1 income publication. The organization is not yet productive, and moguls who helped inflatable the organization’s stock emulating a late 2013 IPO will be tensely anticipating news on the Twitter’s promotion execution. News of better, more proficient promotion units ought to help pacify moguls.

Source : Mashable

YouTube Stays Blocked in Turkey as Court Reverses Itself

The same Turkish court that ruled to lift the ban on YouTube on Friday morning reversed its decision hours later following a petition for appeal, according to multiple local news reports.

The Ankara Gölbaşı Public Prosecutor’s Office appealed the ruling, and the Court of Peace accepted the appeal on Friday afternoon. The court ordered the block to continue until YouTube removes 15 videos deemed to be in violation of Turkish laws, according to a tweet by CNN Turk.

After the first ruling, some users reported being able to access YouTube again — but the block will probably remain in place for now.

The Turkish government blocked YouTube on March 27, after a recording purportedly of a government security meeting discussing military options against Syria was posted on the site.

Twitter, which was blocked on March 20, is now accessible in Turkey after the Constitutional Court ordered the government to unblock it on Wednesday.

Turkey’s Prime Minister Recep Tayyip Erdoğan criticized the Twitter ruling on Friday.

“I don’t have to respect it. I don’t respect it,” he said, according to the Associated Press adding that, however, he had to comply with it.

The government’s Justice Minister Bekir Bozdağ, on the other hand, initially praised the ruling but later changed his mind and joined Erdoğan in blasting it.

“This is very wrong. The Constitutional Court has no such authority. This is not acceptable,” he said, according to Today’s Zaman.

Source : Mashable

8 Tips To Increase Downloads For Your App – Application Marketing

So you’ve just built an iOS app or maybe an Android one. You’re really proud of your design, the app works on every device you tested and there seems to be no competition in your niche. After publishing it, you go ahead and share it on your Facebook Profile page. You feel you’re onto a winner!

Next day you’re eager to check out how many people have downloaded it. “12 downloads” and not a single review. Hm… something must be wrong! So you start to really promote it now. You spam your friends constantly with Twitter and Facebook updates. A month later, you’re still below 500 downloads. What are you doing wrong?

1. Great Translated Descriptions

Make sure you have a nice, long description for your app to put it up the market place. This is for your clients and for your app’s ranking. You need to invest the time and do this right.

Language
Where possible, your description should be localized in most common languages such as Chinese, Korean, Spanish or French. Google Play has a nice feature (which won’t be available with the new Developer Console update, so hurry up) which will let you do the translation automatically using Google Translate. However, some translations do come up weird, so make sure you double check Google’s work.

For the App Store, you could do it yourself or look into human translation; it’s worth the money, or just use the browser-version of Google Translate.

Keywords
Your description should contain certain keywords you’re targeting with your app. Say you have a camera app named “Funky Camera Tricks”. Use the word ‘camera’ 3-6 times in your app description, (while keeping it relevant) and also use the words ‘tricks’ and ‘funky’ a few times.

Go on the normal Adwords Keyword Tool and search for lateral keywords to use as well. Using lateral keywords (the ones suggested by Google after you’ve done your main search) will improve your app’s chance to get into the search results for those main keywords. You want to create a Goldilocks description: not too much keyword usage, not too long or too short. Keep it balanced.

Declare Required Permissions
Don’t forget to talk about any permission your app is requesting upon installing. The user will see them anyway so it’s better to be honest from the start. List all your app’s features, while also being transparent about any monetization modals you have in place.

2. Make A Video

Making a video for your app is a must. If you’re going down this road, I would advise you to hire a professional agency, or a video editing (freelance) plus a voice talent. There are even mobile specific video editors, like the guys at Apptamin, who specialize in app videos.

If you are going to invest in a video, make sure it has subtitles for the local language. If you have the money, have it translated into the most common languages. It will do wonders to your download rate.

3. CPI Burst Campaigns

Most of the traffic from searches on both Google Play and the App Store will go only as far as the 50th app in the list. Naturally, developers strive to make their app reach the highest spot. One tactic is by making use of a CPI (Cost-Per-Install) Campaign via different advertisers.

You’ll pay a certain amount of money for each install. The idea is not to make a positive return on your money, but to propel yourself in the list of Top 50 apps in your niche. If you reach that spot, the effects will last long enough for you to get your money’s worth.

This is best used while you are already riding a high wave of downloads. Compounding that with a well thought-out CPI Burst Campaign can make your app into a winner.

There are tons of ad networks offering CPI Campaigns. You could look into Tapjoy, Leadbolt or even specialized app discovery services such as MagicSolver who are offering this service.

4. Limited Discounts

You can offer your app for free or at half price for a period of time. Couple that with the beforementioned CPI campaign and a medium-sized user base already in place, and the effects can be mind-blowing. There are also apps which can help promote your discounted app, similar to the way daily deal sites work. AppGratis is one of them.

So is AppTurbo.

5. Get The Word Out

There are some services out which can handle press release distribution for you such as PRWeb or MarketWired. Just write your press release and send if out. There are even mobile specific agencies such as AppShout which can help you contact a massive number of blogs and publications.

Even if you use these services, I would advise you to personally contact medium-sized blogs for reviews. Usually these guys are eager to see new apps, and because they aren’t that big, you won’t become yesterday’s news too fast. That will mean more traffic.

Once you get a decent-sized publication to write about you, contact every other smaller blog, referring to the first article on the medium-sized blog. They’ll be more than happy to write about you. Give a personal, unique story to each. Don’t just repeat your press release. Nobody likes double content, and I presume Google doesn’t as well.

6. Keep Your Eyes On The User

Having analytics is a must. You’ll want to keep your active device numbers as high as possible. That’s the key to continuous downloads. A good app analytics should offer multi-app options, give you the ability to compare between them, let you see the user’s behaviors, from download until app deletion. You’ll also want to set up key trigger points inside the app in order to run A/B testing.

Here are some tools to choose from:

Flurry Analytics. Flurry boasts some big clients, from EA to Yahoo! to Groupon. Flurry recently celebrated 5 years of their Analytics service.

Google’s Universal Analytics. The most used analytics on the planet, Google’s Analytics just received a major update, and now offers mobile support.

7. Use A Cover Image For Google Play

So many Android developers forget to do the simplest things, such as creating a cover image for their app. Don’t make the same mistake. A cover image can really boost user downloads. Make it unique, and don’t use the same picture from the screenshot. If you do use the same picture, at least take the time to resize it so it won’t look weird. You want users to trust you, before they will be willing to download your app.

Example of a cover image for a Christmas App

8. Professional Real-Life Screenshots

Your app’s screenshots should be as crisp, clean and professional as (humanly) possible. If you can, take some high-res pictures of a real person using your app on their phone/tablet. Show a child in your shot using the app if your app is for young kids. Replace it with a business owner, if it is a business app. Make sure the app can be clearly seen.

The point of the screenshot is for the user to see the app in action. Have at least 3 screenshots, preferably 6. Each screenshot should contain a different instance of the app.

Conclusion

So there you have it. These 8 points helped me grow my app business to more than 7 million downloads on our entire portfolio in under a year. Lastly, I couldn’t have done it without my associates, so one last thing – make sure you have a great team working with you. Some of the tips above are pretty hard to implement, so you need to have talented, dedicated people around you.

Top 8 Reasons Why Men and Women Use Facebook

Facebook turned 10 on Tuesday, and with 1.23 billion monthly active users, 37 offices worldwide and more than 6,000 employees, it’s something to celebrate.

But how are Facebook users actually using the social network after a decade?

According to a recent survey conducted by Pew Research, 54% of female responders said they use Facebook to view photos and videos, while 42% of male responders said they use it to share with a wide audience — the top two reasons cited by women and men, respectively. Other uses include seeing funny posts, following news and using the platform as a support network.

Created by Statista, the following chart shows the eight “major reasons” that male and female users cited for using Facebook.