A website without planned typography is like a chaotic mess where texts are unreadable, not the correct font size or color, or blend with the background. Typography is the arrangement of letters to make the content visually appealing to the readers. It’s not just an aesthetic part of website design, but typography has a huge role to play, impacting user experience, brand image, and search engine ranking. 95% of website design is about typography. In this blog, we will discuss what typography is and understand more about its significance typography in website design.
Understanding Typography:
Typography refers to the process of structuring words and letters in such a manner so that it improves legibility, readability, and navigation of your webpage. Typography can liven up a dull text and elevates the overall user experience. Typography incorporates various aspects of website designing, such as font size, length of the text, and hierarchy of the layout, in a way guiding users to your page.
The relevance of typography in web design:
The correct practice of typography sends a positive message and sets the tone of your online business. Let’s find out why typography is essential in content creation:
Right typography maintains consistency:
Consistency is an essential element in website design. It gives your page a professional look and, of course, improves readability. When we speak about consistency, it means building an effective hierarchy and consistent fonts. Inconsistent font size creates an unwieldy interface. Hence, while writing web content, one must be careful of using the same font type throughout to provide a seamless user experience.
Typography helps you capture the reader’s attention:
Good typography elevates user experience by creating a visual hierarchy. By building a hierarchy, you direct users towards the critical areas of your content. Moreover, it emphasizes the key points so that readers don’t miss them by mistake. Overall, the right typography brings an aesthetic touch to content creation.
Correct typography boosts readability:
People often get exhausted from reading huge, lengthy texts on the screens of their smartphones or desktops. It sometimes puts strain on their eyes, creating a negative experience. This is where the right typography comes in handy. The correct practice of designing texts not only soothes the eyes but also provides a pleasant binge-reading experience to the readers. All you have to do is choose the correct font size, one that is big enough so as to not strain the eye, use a bold interface, and include enough empty spaces in between the paragraphs. Such a practice helps readers grasp the information more effectively.
Typography enhances brand value:
It’s highly likely that your readers can start identifying your unique, distinctive, and cohesive typography with your brand. This enables readers to build trust and connect with your brand.
Typography helps in maintaining hierarchy:
In the days and times of short social media attention span, when everybody is trying to make the best first impressions and giving their best to make their content enjoyable, correct website design has become even more crucial for gaining online success. And it comes with maintaining proper hierarchy. The primary goal of hierarchy is highlighting the major content pieces for your readers to elevate the reading experience. By maintaining hierarchy, you make sure that readers get the gist of the topics you have covered. In this fast-paced digital world, efficient content creation demands designers to become presentable, organized, and succinct while writing content so that readers can absorb important information quickly.
The Right typography entails the following text practices:
We have presented you with some valuable tips you can apply to improve your typography design and elevate user experience. Take a look:
- Use headlines: Your headline is the first sentence that your customers read. It does not matter how good and informative your content is, without an appropriate and catchy headline, your readers might not bother giving it a read. Your header must be of the correct size, not too big or lengthy to throw the readers off balance, and not too crisp or small that fails to grab attention. Also, don’t forget to target phrases that have higher search volumes.
- Include white spaces: White space is the empty space around your texts or graphics. Proper white spaces between your texts, headings, and paragraphs create a neat interface and improve the readability of your page. They also make your content aesthetically pleasing, thus enhancing the overall reading experience.
- Text density: Maintaining correct text density means the content is not too dispersed and not too compressed either. It’s all about keeping the correct balance. Everything from line spacing, to letter spacing, to text size, etc. comes under the domain of text density. Perfect text density increases readability.
- Emphasizing the key elements: It’s important to emphasize the essential parts of your content so your readers don’t miss out on all the important details. Web designers can highlight the links, bold important texts, and underline quotations. Typography basically breaks monotony of reading lengthy content and splits up the whole content into several paragraphs. It’s about making your visitors understand the topics easily.
Summing up:
There is no doubt that typography serves as a powerful tool in web design. It transforms your content from just an information jumble to a user magnet, making sure your content has value. Embrace the craft of typography to increase the quality of your website and make it a masterpiece.
