Social Media Optimization, SMO & SMM both are the important part of Internet marketing that helps a business to grow increase its reach through different available platforms Facebook, Twitter, Linkedin, Youtube and other social communities. Social Media has added a new dimension of ‘communication’ and ‘interaction’ to the concept of marketing. No matter if its Fortune 500 companies or young upcoming start-ups, social media has become the focus of every organization’s marketing strategy. We have listed below some of the benefits of SMO for a business that you cannot afford to ignore.
If you have a business for which you are looking SMO services or if confused whether to invest in SMO or not then below are some points how SMO Services will be beneficial for your business.
Increase Brand Visibility & Recognition
Customers will find you only when they are searching for specific products and services similar to what you are offering. With social media marketing service, you would appear in front of users when they browse through the various social networks. This increases your brand visibility and adds to your brand recognition. It is an ideal way to generate new leads and convert them into sales.
Social Media is a great platform where brands can communicate & build relationship with their customers. Apart from traditional email and call support communicating via Facebook page or Twitter is more engaging and fun which lets customers easy way to reach them and they can have a great relationship.
Ease of Targeting & High Conversion Rates
On social media platforms, one can easily advertise to a targeted audience with high conversation rate thus saving marketing budgets. Or, if your business covers the worldwide audience, then it becomes much easier to reach the global audience with SMO services. Studies have shown that the acquisition cost with social media marketing is much lower compared to traditional marketing methods.
Lower Marketing Cost
Not everyone can afford Paper Advertising or TV Advertising but can afford SMO Services. If you are a small business or a startup with a lesser marketing budget, then social media if best for you to reach out to potential customers easily. A well-strategized marketing campaign on social media is enough to enjoy maximum return on investment.
Improve Brand Loyalty
It is very important for every business to earn the loyalty of its customers as loyal customers are the backbone of every business. Social media marketing lets you to engage & interact with your customers regularly, taking their feedback thus improving your brand image & loyalty.
So above are some of the top 10 benefits of SMO for business. Social media marketing is not an easy job and hence you need to hire a team of social media marketing professionals. At Digitrock, we are a leading social media marketing company in India that takes care of your complete social media marketing needs. From Influencer Marketing to Cross Channel Promotion, Brand Building we take care of all your marketing requirements. Write to us with your queries at [email protected] and we shall be happy to revert immediately.
If you love cooking and looking for some good cooking tips then here is the list of top 20 food bloggers of India who runs a blog & Youtube Channel too.
- Deeba Rajpal (www.passionateaboutbaking.com) : Deeba Rajpal is famous food blogger in India. Here you can get best recipes, and you cannot ignore the specialty of foods.
- Sailaja (sailusfood.com) : This is one of the topmost blogs for food. If you are talking about food blogs, then this is the topmost name of Indian food blog. Here you will get some exclusive recipes.
- Sandeepa (bongcookbook.com) : Sandeepa is a unique food blog. Here you will get the best guidance to make various Indian recopies. Indian foods get a new dimension with her blog.
- Shilpa (aayisrecipes.com) : This is one of the best Indian food blogs. You cannot miss out this blog if you are searching for best food blogs. Here you will get a variety of food list and best guidance.
- Usha (veginspirations.com) : Usha’s blog is one of the oldest food blogs of India. Here the recipes get a new definition. It has many followers and still gathering more.
- DK (chefinyou.com) : Here you can get best recipes and various health tips too. This is the best destination for the food lovers. You should visit this blog for staying updated.
- Sia (monsoonspice.com) : whenever you talk about best Indian food blogs then this name would cross your mind. This blog is special for the simplicity of food and style.
- Aparna (mydeversekitchen.com): this food blog has made its mark within a very short time. Through years, this has been the dream destination for the food lovers.
- Padma (a) Padhu ( www.padhuskitchen.com) : this is another important food blog. It covers all the foods of It is very unique in providing best knowledge about food.
- Anushruti – ( www.divinetaste.com ) : if you love to cook healthy foods then you should use her blog. This blog can guide you the best.
- Nags – ( www.cookingandme.com ) : Nags has constantly been the favorite of people. People have always loved this food blog for its fresh contents.
- Dassana – ( www.vegrecipesofindia.com ) : When it comes to food blogs Dassana holds a very special place in the minds of people. This is because of good information.
- Richa Hingle – ( www.veganricha.com ) : Richa Hingle is a prominent name among the food bloggers. Here you can get information about latest trendy foods.
- Hari Chandana – ( www.blendwithspices.com ) : if you love to experiment with foods then this is the best destination for you.
- Preeti – ( www.simplytadka.com ) : This is a very different food blog. It is different because of the health tips given to the audience along with exclusive recipes.
- Chitra – ( www.chitrasfoodbook.com ) : do you want to get various recipes for experimenting? Then this is the right destination for you.
- Swapna – ( www.swapnascuisine.com ) : if you are looking for some exclusive food bloggers then you must not think twice before choosing her.
- Sanjeeta – ( www.litebite.in) : If you love experimenting with foods then you must not miss out her blog. Subscribe to her blog to get regular updates.
- Saraswathi – ( www.sarasyummybites.com ) : this food blog offers the best guidance to the cooks. If you love cooking, then you must visit this blog.
- Archana – ( www.archanaskitchen.com ) : you can get here the knowledge of world cuisine. You can try out different recipes with the help of this blog.
Digitrock Web Solutions – Web Designing Company In Mumbai
1. # Be Simple & Unique
There are plenty of hashtags floating around on social media so there is bound to be some competition. Yours should spark an interest with your audience so that they want to join the conversation. Spend some time researching so that you know what else is being used in your industry. Try to avoid using words or phrases that can become muddled with your competition.
2. # The 3 S’s. Short Sweet & Simple.
Remember, your followers only have 140 characters on Twitter. You need to make sure that your hashtag doesn’t stop people from including their own great content. The shorter it is the better and potentially more memorable. I recommend keeping it between 8 and 10 characters. Don’t’ complicate it with too many words. Keep it short, sweet and simple.
# Make it Relevant to your industry topic
If you manage to create a # that incorporates your industry phrase or topic then you really do have a winner. With this, you can encourage people to stay on topic and any newcomers immediately know what is being discussed.
# Easy on the eye
The best way to avoid confusion, when creating a hashtag, is to make sure that it’s readable. If you combine too many words you risk forcing the audience to decipher your tag and they may lose interest. Time is of the essence and you want to get as many of your followers on board as possible. Nike is very good at this, take a look at any of their campaigns, their hashtags are always between 2-3 words.
# No Space for Misinterpretation
This is the one thing that could literally make or break your hashtag. Clarity is everything. The difference can be seeing a completely different word to the one you imagined. Take the Black Hat eBook, for example, when translated to a hashtag it became the #BlackHateBook. A PR disaster in the making. You have to make sure your hashtag reads well and that your audience immediately understands the conversation that they’re joining.
Digitrock is one of the best SMO company in India providing social media marketing services and other digital marketing services.
Micro Blogging Gaint Twitter launched a new for celebrities & influencers called Twitter Engage on Tuesday for iOS users in the United States. The Engage app provides real-time data and insights and help users to understand and grow their audience by engage more selectively with their followers.
“As creators, influencers, and public figures, you have a special connection with your followers on Twitter,” writes senior product manager, Matt Dennebaum, on Twitter’s blog. “Through Tweets, you can share content and have conversations with fans and other influencers in real time — and now we’ve made it easier to manage those daily interactions and measure success.”
Twitter also explained that analytics for the app’s new users will be provided in real-time. It will be possible for the users to filter out the Retweets, mentions, and videos of their tweets by different time periods. Audience demographics and a feed of what fans are tweeting about will also be available.
One of the key features of the app is its ability to prioritize mentions — if a user is mentioned by an influencer or a loyal fan, it will no longer be drowned in a virtual sea of mentions. The app also shares data on your profile’s Twitter stats (say, retweets, video views, likes and mentions) and organizes the info by time periods. There is also a real-time feed showing what your followers are tweeting about in any given moment.
The Engage app may have just launched, but is only available for US Users and there are updates headed its way, including integrations with Niche and Vine products.
“Twitter Engage app gives creators, celebrities, and public figures a better way to connect with fans, followers and influencers,” reads the app description on the Apple Store. “It’s the perfect tool for the people that make and share new video content every day and want to understand and grow their audience on Twitter.”
We are a digital marketing company in mumbai providing seo, smo, web development in mumbai at affordable price.
Facebook has captured Paypal’s leader in the clearest evidence yet that the social networking organization will soon be wandering into online payments.
David Marcus will lead Facebook’s messaging items, the organization proclaimed in a press release on this Monday.
Marcus confirmed the move with a post to Facebook, which could be found in its whole at the lowest part of this post.
“While I was amidst my manner of thinking about what was next for me, Mark Zuckerberg and I got together. Imprint imparted a forcing vision about portable informing,” Marcus composed. “At the outset, I didn’t know whether an alternate huge organization gig was a decent thing for me, yet Mark’s excitement, and the unparalleled range and customer engagement of the Facebook stage eventually won me over.”
Facebook made a sprinkle in the informing scene with its $19 billion acquisition of Whatsapp. The organization additionally published on Monday the dispatch of Slingshot, its new informing application that has comparable usefulness to Snapchat.
The capability to connect cash to messages is seen as a real method for creating money out of the prevalent informing business. Facebook CEO Mark Zuckerberg said after the Whatsapp obtaining that he doesn’t see promoting as see adds as the best approach to adapt informing.
Whatsapp will purportedly not be under Marcus and keep on operaing freely.
The Financial Times reported in April that Facebook was preparing an online payments framework that would first introduced in Ireland and crosswise over Europe.
Facebook right now considers in-application installments in the U.s. In 2011, the informal community endeavored to kickstart its own particular cash with Facebook Credits, yet shut the project.
India’s most current PM Narendra Modi has set up a site to gather messages from any individual who has complimented him on Twitter, Facebook and different types of social networking.
Bounty praised Narendra Modi on Friday, when he moved to the highest point of India’s political step. Any tweet with the hashtag #congratsnamo will show up on an online “Victory Wall” which is presently a continually turning slideshow of salutary content. Individuals can additionally send a content to a number recorded on the site or leave a remark on Modi’s Facebook post about the wall (at the time of composing, there were more than 81,000 remarks on the Facebook post).
At one point, that hashtag had moved to in any event the No. 2 trending topic around the world.
The enormous reaction on the wall is not surprising, Modi won by a surprising margin and has a tremendous social vicinity. He has more than 4 million supporters on Twitter, more than 14 million Likes on Facebook, tweets practically every day and into the fight selfies.
Modi’s triumph put forth an enormous expression about the Bharatiya Janata Party. The Indian National Congress has controlled the country’s more level house of parliament for the dominant part of time since India got free in 1947, however an expanding scorn for political debasement and Modi’s record of expanding financial open door for the white collar class as the boss chose official in the northwestern state of Gujarat have slung him to the leader of the nation.
Notwithstanding Modi’s reverberating triumph, a lot of people in India and abroad are careful about the country’s new pioneer. Modi is an unabashed Hindu patriot in a country that is 14% Muslim. In 2002, religious uproars in the state left 2,500 individuals dead, a large portion of them Muslim, and charges that Modi did little to keep the passings take after him right up ’til the present time.
For the time being, the depreciators have been cleared away by the simplicity of Modi’s triumph. Throughout a triumph discourse in Vadodara, Gujarat, on Friday, he conveyed a message that a lot of people in India have held up years to listen.
“Brothers and sisters, you have confidence in me, and I have confidence in you,” Modi said, according to the New York Times. “We have the ability to satisfy the basic man’s yearnings.”
Facebook Messenger. Whatsapp. Paper. Instagram. What’s more now: Moves.
Facebook confirmed Thursday that it has obtained Moves, a mainstream wellness following application, as a major aspect of its more extensive methodology to work a set of standalone provisions notwithstanding the lead Facebook application.
“As a major aspect of Facebook’s multi-application methodology, we’re eager to publish that the prominent Moves application will be joining Facebook’s suite of provisions,” a Facebook rep said in an explanation gave to Mashable.
The application propelled for iphone in promptly 2013 and is likewise accessible on Android. It has allegedly been downloaded more than 4 million times, and will keep on operaing as a standalone application, while a few parts of its group join Facebook at its central command in Menlo Park, Calif.
“We’re joining Facebook’s capable group to take a shot at building and enhancing their items and administrations with an imparted mission of supporting straightforward, productive devices for more than a billion individuals,” the originators of Moves said in a blog entry. “For those of you that utilize the Moves application — the Moves experience will keep on operaing as a standalone application, and there are no arrangements to change that or coexist information with Facebook.”
Facebook has made a few striking acquisitions not long from now, including the $19 billion arrangement to obtain Whatsapp and a $2 billion arrangement to purchase Oculus VR.
Terms of the Moves securing were not promptly reveale
Facebook released its first quarter 2014 profit investigate Wednesday, whipping Wall Street’s evaluations with posted incomes of $2.5 billion.
The normal income for every client (ARPU) as far and wide as possible expanded over the previous year too, as stated by the report. Overall ARPU (measured by payments and advertisement) arrived at $2 in the first quarter — up from $1.35 in Q1 2013, yet down from $2.14 in Q4 2013.
In the United States and Canada, the ARPU arrived at $5.85, up from $3.50 in Q1 2013.
The accompanying graph, made by Statista, breaks down the development of the normal income for every Facebook user over the previous year.
Experts gave Facebook a huge thumbs-up this week for its move to portable.
As the organization provided details regarding Wednesday, versatile ads now speak to 59% of its general advertisement incomes, up from 30% in Q1 2013. Brian Wieser, an investigator with Pivotal Research, called it a “beast quarter” for Facebook that was determined generally by development in versatile.
The circumstances at Google wasn’t as sunny. Since Google reprimanded versatile for discouraging expenses for every click by 9% in the quarter, portable was an evident impulse for missed income. Despite the fact that Google’s promotion business developed 16.5% in the quarter, that was short of what anticipated. As Wieser noted, “disintegration was predictable with our general desires, if more awful than we needed, and likely more regrettable than numerous moguls wanted as well.”
Why is the move to versatile having such an apparently distinctive impact on the two Internet organizations? Point of view and timing.
Google’s ads business is more established in desktop than Facebook’s. Google’s commercial business is more established in desktop than Facebook’s. While Analysts gave Google has been putting forth publicizing since 2000 and hit upon its current pay-for every click demonstrate in 2002, Facebook’s history is much shorter. Propelled in 2004, Facebook toyed with publicizing in its initial days, yet didn’t generally grasp an adaptation plan until 2009.
That plan was dependent upon gooey ads that run on Facebook’s correct rail. Since the ads are sold on an expense for every click groundwork, they pulled in immediate reaction publicists like shirt organizations and proceeding ed programs. They additionally got a large portion of the click-throughs of standard pennant ads, which are as of now something like one in 1,000.
Regardless of their low-lease nature, those right-rail ads got $3.15 billion in incomes in 2011. Google’s promotion incomes that year were $26.1 billion.
In 2012, Facebook started offering ads in its News Feed surprisingly. Contrasted with right-rail ads, News Feed ads were intended to be utilized for marking, as opposed to coordinate reaction. Given the position and extended size of the ads, Facebook could charge more for News Feed ads. As stated by Dan Slagan, SVP of showcasing at Nanigans, a promoting firm that exchanges Facebook ads, right-rail ads have Cpms (cost for every 1,000 viewers) of around $.30 vs. $5 for News Feed ads.
Fortunately for Facebook, the main ads that run on versatile are News Feed ads — so not at all like Google, Facebook’s portable ads are higher than they have been truly.
“Right rail ads drag down Facebook promoting’s costs and execution; the News Feed ads work better,” says Nate Elliott, an investigator with Forrester Research. “Portable is News Feed-just. So the movement to versatile leaves Facebook with fewer impressions for every client, yet those impressions are higher quality.”
The way that Google is further along in its promoting advancement works against the organization. The way that Google is further along in its publicizing development works against the organization. As Facebook ads approach equality with Google’s, this encourages the observation that Facebook is improving in portable. That is not so much the situation. As stated by Adobe, Facebook’s general expense for every click fell 2% in its latest quarter. That is superior to Google’s 9%, yet possibly not in the event that you take a gander at the differentiating development of the two organizations’ notice models.
“Facebook is even now attempting to get up to speed to Google as far as advertisement focusing on — and the more focused on a commercial, the higher the Cpms ordinarily are,” Elliott says. “So as Facebook includes all the more focusing on choices, that’d drive up its Cpms too. Since Google has offered the greater part of this focusing for quite some time, it doesn’t profit from that pop.” The same might be said of a versatile promotion system. While Facebook is in the early phases of making a system where sponsors can purchase portable ads on Facebook and different applications, Google as of recently has a full grown versatile system set up.
To further place it in point of view, Google now has 36% of the U.s. versatile promotion market, which is precisely twofold Facebook’s offer, as stated by emarketer. “The business is Google’s to lose,” says Noah Elkin, official supervisor at the specialist. “Achievement and disappointment are relative terms he
Twitter is addressing its promise to surface new sorts of ads in the not so distant future.
On Friday Twitter published Website Cards, another commercial ad unit that highlights a little photograph, a line of content, and a URL to a publicist’s site page. Twitter accepts this combo of a picture and a call to movement will help drive more activity for sponsors than a basic picture and URL blending, the organization composed on its blog.
The new commercial ad units will show up in users Timelines overall starting Friday on both desktop and mobile.
Site Cards are the freshest kind of Twitter ads, joining application introduce promotions that began showing up for clients not long ago. Twitter additionally permits promoters to push particular tweets or records, and a late report from The Wall Street Journal claims the organization is arranging more than twelve extra notice units in the not so distant future, including the likelihood of shoppable tweets.
The new ad unit comes short of what a week in front of Twitter’s Q1 income publication. The organization is not yet productive, and moguls who helped inflatable the organization’s stock emulating a late 2013 IPO will be tensely anticipating news on the Twitter’s promotion execution. News of better, more proficient promotion units ought to help pacify moguls.
Source : Mashable