Twitter Is for the Young, Facebook Is for All Ages – Social Media Marketing
Facebook users come in all shapes, sizes and ages, at least compared to LinkedIn users and Twitter users.
Half of Twitter’s unique visitors in October were under 35 years old. By contrast, two-thirds of LinkedIn’s unique visitors were older than 35.
After the age of 44, Facebook usage starts to outpace Twitter usage.
Statista’s chart shows the age distribution of Twitter, LinkedIn and Facebook users.
Have something to add to this story? Share it in the comments.
Mashable composite. iStock, bilgic, Twitter, Linkedin, Facebook
Twitter Is for the Young, Facebook Is for All Ages – Social Media Marketing
Facebook users come in all shapes, sizes and ages, at least compared to LinkedIn users and Twitter users.
Half of Twitter’s unique visitors in October were under 35 years old. By contrast, two-thirds of LinkedIn’s unique visitors were older than 35.
After the age of 44, Facebook usage starts to outpace Twitter usage.
Statista’s chart shows the age distribution of Twitter, LinkedIn and Facebook users.
Have something to add to this story? Share it in the comments.
Mashable composite. iStock, bilgic, Twitter, Linkedin, Facebook
How Digital Marketing Is Helping Bollywood?
Billions of money is spent every year in Bollywood for advertising.
But are they getting substantial returns on their investment? Are they able to target the right segment of the audience who would actually be interested in their product as in whatever it is a movie, a documentary or a TV serial. Perhaps no!
Then why are the trendsetters not able to recognize the trend of marketing and switch to digital than still practicing the same old traditional marketing and splurging money like anything.
Let’s go ahead and see how digital marketing can help Bollywood and your business.
Specific Targeting
First thing first! Specific targeting! Spending money is not a big issue if you get an appreciable amount of customers by doing so. By advertising on TV, Radio , newspapers or through posters you simply broadcast your information to the masses and who all would interested will become your customers however how about if you can specifically target your ads to these ‘who all’ . Certainly, you will get better results and will save a lot of money too. This is what you can do in digital marketing. Whether they are the ads on search engines or various websites, they are only displayed if your buyers’ persona matches your ads. So, depending on your product, you very well know what part of the audience will need it and that through digital marketing you can extend your offer to only that part of the audience. Chances of any miss outs on it are kind of negligible here.
Cost-Effective
Not only you can put across your message to the right segment of the audience but you also save a lot of money in digital marketing. You only spend where you need to and that too far lesser than what you were paying in the traditional marketing.
Measure it at its every part
The best thing about digital marketing is that you can monitor traffic and results and optimize your advertising campaigns accordingly. The tool called analytics in digital marketing helps you measure different ad campaigns with respect to traffic and other results. Thus, you get to have a better idea of what part of your budget is bringing result and what part is going waste so that you take actions in view of that.
Customer Engagement
Being interactive in design digital marketing lets the customer to interact and get engaged. Unlike the traditional marketing, here the user has the command to browse through whatever they wish to, making it far more interactive and engaging. Gone are those days when your audience will entertain your ads even on getting interrupted by you while they are on their go. They would simply change the channel on TV or radio, or overlook the ad on newspaper. No one loves interruption marketing now. Recognize this trend and switch to digital marketing. The sooner you switch the better results you gain.
Generating awareness for your business and spreading business defying all geographical constraints are something that you can do with traditional marketing as well the only difference is that in digital marketing you do the same thing at relatively very low cost and in a more specifically targeted way. In simple words, digital marketing is far more effective than traditional marketing and that too at relatively very low cost.
How Digital Marketing Is Helping Bollywood?
Billions of money is spent every year in Bollywood for advertising.
But are they getting substantial returns on their investment? Are they able to target the right segment of the audience who would actually be interested in their product as in whatever it is a movie, a documentary or a TV serial. Perhaps no!
Then why are the trendsetters not able to recognize the trend of marketing and switch to digital than still practicing the same old traditional marketing and splurging money like anything.
Let’s go ahead and see how digital marketing can help Bollywood and your business.
Specific Targeting
First thing first! Specific targeting! Spending money is not a big issue if you get an appreciable amount of customers by doing so. By advertising on TV, Radio , newspapers or through posters you simply broadcast your information to the masses and who all would interested will become your customers however how about if you can specifically target your ads to these ‘who all’ . Certainly, you will get better results and will save a lot of money too. This is what you can do in digital marketing. Whether they are the ads on search engines or various websites, they are only displayed if your buyers’ persona matches your ads. So, depending on your product, you very well know what part of the audience will need it and that through digital marketing you can extend your offer to only that part of the audience. Chances of any miss outs on it are kind of negligible here.
Cost-Effective
Not only you can put across your message to the right segment of the audience but you also save a lot of money in digital marketing. You only spend where you need to and that too far lesser than what you were paying in the traditional marketing.
Measure it at its every part
The best thing about digital marketing is that you can monitor traffic and results and optimize your advertising campaigns accordingly. The tool called analytics in digital marketing helps you measure different ad campaigns with respect to traffic and other results. Thus, you get to have a better idea of what part of your budget is bringing result and what part is going waste so that you take actions in view of that.
Customer Engagement
Being interactive in design digital marketing lets the customer to interact and get engaged. Unlike the traditional marketing, here the user has the command to browse through whatever they wish to, making it far more interactive and engaging. Gone are those days when your audience will entertain your ads even on getting interrupted by you while they are on their go. They would simply change the channel on TV or radio, or overlook the ad on newspaper. No one loves interruption marketing now. Recognize this trend and switch to digital marketing. The sooner you switch the better results you gain.
Generating awareness for your business and spreading business defying all geographical constraints are something that you can do with traditional marketing as well the only difference is that in digital marketing you do the same thing at relatively very low cost and in a more specifically targeted way. In simple words, digital marketing is far more effective than traditional marketing and that too at relatively very low cost.
Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined
When it comes to referral traffic from social networks, there’s Facebook and Pinterest — and then there’s everyone else.
Facebook accounted for more than 10% of overall traffic to publishers in September, by far the most of any social network, according to data released Tuesday from Shareaholic, a social plugin service that collects data from 200,000 publishers reaching 250 million monthly unique visitors collectively.
Pinterest drove 3.68% of traffic to publishers in September, the second highest of the social networks on the list and three times as much as Twitter, which ranked third. In fact, Pinterest’s share of overall visits increased by 66% year-over-year, more than any other social network. Pinterest now drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.
While most of the social networks tracked in the study showed significant year-over-year gains in referring traffic to publishers, referral traffic from Reddit and StumbleUpon declined 35% and 27.5%, respectively. Google+ remained essentially stagnant year-over-year and continues to refer the least traffic to publishers of the major social networks included in the study.
Image: Saul Loeb/AFP/Getty Images
Source : Mashable
Do Social Media Referrals Have A Future In Your Business?
Social media referrals are living on the edge – or at least they are somewhere near according to a Monetate’s data for the first quarter. The analysis shows that search optimization and email continues to bring in most referrals, while social media is the ‘last-click channel of attribution’.
Some businesses say otherwise. Wixon Jewelers Online Marketing Director Jayme Pretzloff thinks that social media is going to be more important for sales than any other metric in 2013, as the platform continues to receive user acceptance and integrates into the overall marketing strategy.
70% consumers suggested that social media didn’t have any impact on their purchase decision in 2011, a percentage that was cut in half in 2012. Such statistics provide helpful insights to marketers as they look to make the most out of their time and investment.
Policies of social media companies also had a significant impact on referrals. There was a time when a post on Facebook fan page was seen by every follower/fan of the brand, but after policy changes, any post shared by a brand today is only seen by 10% of the total number of people following the page. Unfortunately, and fortunately for Facebook, you now need to pay for greater outreach.
This also shows that just because a particular social network has a huge user base doesn’t mean it’s an ideal place to get referrals. For example, tech sites usually concentrate a lot on Facebook, but they would be better off with Google+.
Likewise, a DIY jewelry brand may not get any retweets, but drive loads of traffic from Pinterest. Trying and testing the engagement ratio (the percentage of fans responding/number of fans present on the page) on different sites can help your brand to create a better online experience.
It is also important to note at this point that though referrals through social media are crucial for brand awareness, you shouldn’t give a wide berth to other referral resources. Doing so would be a BIG mistake. This is because social media doesn’t have the same level of intimacy as other sources of referrals like face-to-face networking, phone call, live chat etc.
The right approach
Some brands are smart enough to use all sources. For example, Blinds.com, told us “We encourage customers to refer Blinds.com on social media, and we also invite customers to contact us via phone or live video chat if they have any questions about our products. Referrals are important to us, as is customer retention; over 60% of our business comes from referral or repeat customers.” Food for thought.
However, other forms of referral networking can turn out to be inefficient, which is the main reason why social media referrals have a future in business marketing. It’s not a surprise to see businesses, especially new ones, struggle at networking events. The end result can be hours spent at a networking, only to walk away with a couple of business cards (Zoinks).
Social media, when being used as a major referral tool, should be supported by creative and relevant content. Businesses that establish themselves as credible and trustworthy providers of fun, inspiring and highly engaging content will be able to reach thousands of prospects through social channels. It requires a significant amount of time and investment, so it’s time that you take a closer look at your customer preferences and content sharing strategy.
Photo Credit: Social Media Referrals/shutterstock
Source: socialmediatoday.com
How to Optimize Your Profile Photos Across Social Media
Choosing your social media profile photos is an important task. They represent the physical you in the online world, while providing an all-important first impression to anyone viewing your profile.
In order to make the most of the available space, we took a look at how you can optimize your avatars and cover photos on Facebook, Twitter, YouTube, LinkedIn and Google+.
Read our guidelines below, which include the optimum sizes for imagery across all sites, and some handy tips and tricks to bear in mind when choosing the right photographs.
Facebook profile photos are cropped square, so we advise you to use an image that is already in this ratio — that way, you can avoid hastily cropping it right after you upload it. Profile pics are displayed at 160 x 160 pixels, but the image you upload must have minimum measurements of 180 x 180 pixels.
Cover photos come in at 851 x 315 pixels. While the minimum size is 399 x 150 pixels, images that are smaller than the optimum dimensions will get stretched and look awful.
Your profile photo is the one that’s seen most around the site (next to posts, comments, etc.), so it’s important that your choice works well as a small, standalone image. However, if you want to get creative by making your profile pic and cover image work together, note that your profile image displays 23 pixels from the left side and 210 pixels from the top of your cover photo.
If you’re all about fast load times, it’s worth noting that Facebook recommends your cover photo be an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100KB. If your image is logo- or text-based, then Facebook suggests using a PNG file to get higher quality results.
Twitter displays profile photos really small, so it’s important to choose an image that works in miniature. Twitter also uses square profile pics, so be sure to scale yours appropriately before you upload it.
While the maximum file size for a Twitter avatar is 2MB, it will show only as 73 x 73 pixels on your profile page and a teeny 48 x 48 pixels in tweets.
However, if people click through to your profile and then click on your avatar, it will show up larger (as it will in some Twitter clients), so it’s worth uploading an image that will display bigger than the small, default sizes.
Twitter header photos can be up to 5MB in size. The recommended dimensions for these images are 1252 x 626 pixels. Bear in mind your Twitter account name, handle, bio, location and URL will all appear over your header image, so you need to consider choosing a photo that will work behind text and will not obscure the text.
Google +
Photos are a bit different on Google+, where the network crops profile photos as circles. You’ll need to consider what kind of image will work in a round format.
Your avatar is displayed 120 x 120 pixels on your profile, but not all of that will show up due to the round crop. With images showing up as small as 48 x 48 pixels in posts and just 28 x 28 in comments and other activity, this is another example of needing to choose a pic that will work well on a small scale.
The Google+ cover, or feature photo, is a tricky one, as it dynamically resizes depending on screen area. As far as measurements go, the minimum size is 480 x 270 pixels, and the recommended size is 960 x 540 pixels, but if you want your image to look good on large or retina displays, you’ll want to upload a photo that’s 2120 x 1192 pixels.
However, keep in mind that unless anyone takes the time to scroll up on the default desktop view, there is only a small area of the cover photo that will be seen on your profile — the very bottom.
YouTube
Since Google linked Google+ page identities with YouTube, your YouTube “channel icon,” or avatar, is linked to your Google+ profile photo.
YouTube offers detailed information on how to optimize your other channel imagery though, including downloadable templates to help.
Similar to Google+, your cover photo, or “channel art” as YouTube calls it, will auto-rescale to fit the size of screen on which you’re viewing a video. In order to get “optimal results on all devices,” YouTube recommends uploading a 2560 x 1440 pixel image (including a “safe area”).
The minimum display size for channel art is 1546 x 423 pixels, so you can be sure nothing within this area, such as text and logos, will be cut off.
As a professional social networking site, LinkedIn has some official guidelines as to what kind of photo you can use. The site states that “a photo can be removed by LinkedIn if your profile image is not your likeness or a headshot photo,” so it’s best to stick to the basics.
With a max file size of 4MB, you can upload a square JPG, GIF or PNG. The default size for a LinkedIn avatar on your profile page is 200 x 200 pixels, but users can click to enlarge the image up to 450 x 450 pixels.
Company pages are a little different. The standard company logo displayed on LinkedIn pages is 100 x 60 pixels, and the square logo is 50 by 50 pixels. You can also upload a homepage cover photo-style image to a company page. The minimum recommended size is 646 x 220 pixels.
Image: Flickr, baldiri
7 Top Social Networks Among American Teens – Digital Media Marketing
We heard from one 13-year-old who claims none of her friends use Facebook and a 15-year-old who said all of her friends use Facebook.
While the perception of each of these two teens can provide snapshots of their schools and communities, Statista created this chart based on Pew data on American teens’ social media use throughout the country.
Facebook is still the No. 1 most popular social network among teens; its use increased from 93% to 94% between 2011 and 2012. The next most popular social network last year was Twitter, which is used by 26% of teens. Another chart-topper, Myspace, saw drastic drop-off between 2011 and 2012, from 24% to just 7%.
Which social network do you use the most frequently? Let us know in the comments below.
Image: Goiaba – Johannes Fuchs
Gap Buys Up All of Tumblr’s Mobile Ads for a Day – Digital Marketing
Gap wants to create a “pop culture moment” for its fall Back to Blue campaign, and it’s turning to Tumblr to create it.
On Monday morning, Gap issued a call on Tumblr for creators to share, through an original piece of content, what “blue” means to them — blue being, of course, the color of Gap’s logo and of its signature product, the blue jean.
The four winning submissions, as determined by Gap, will be distributed through a mobile ad takeover on Tumblr on Aug. 29. On that day, Gap will purchase every single mobile ad Tumblr runs, the first brand to do so. Tumblr began running mobile ads in late April. The company says its mobile userbase is growing rapidly, and is expected to overtake desktop traffic by early 2014, founder and CEO David Karp has said previously.
By targeting Tumblr’s young, share-happy user base, Gap is betting that it can create a new “pop culture moment” on the Internet, Rachel Tipograph, global director of digital and social media at Gap, tells Mashable. “Pop culture doesn’t really start on TV
anymore,” she says. “Pop culture starts on the Internet. When you think about what community is creating pop culture on the Internet, it’s Tumblr. When you think about what community is creating pop culture on the Internet, it’s Tumblr.”
In a way, Gap is using Tumblr as its own creative agency. “We wanted to partner with the best content creators, give them a chance to make the Back to Blue brief, and then take the best pieces of content and turn them into mobile ads,” Tipograph explains. Winners will not be given cash compensation for their work; the compensation is in the exposure, Tipograph says. She declined to say how much Gap is paying for the mobile takeover.
In addition to the Tumblr push, Gap is making the usual buys in print, outdoor, direct and in-store marketing, plus a return to TV for the first time in four years. The apparel giant has also partnered with two dozen “influencers,” including MTV’s Tanisha Long, to create 250 pieces of content to distribute on Facebook, YouTube, Instagram, Vine and Tumblr over the next three months. A spokesperson for the company describes it as Gap’s “broadest-reaching campaign in the company’s modern history.”
Image: Gap
Yahoo to Pay Tumblr’s David Karp $81 Million to Stay for 4 Years
Yahoo filed a 10-Q report with the SEC Thursday, disclosing some additional details about the 10 startups it acquired between the end of March and the end of June — including its biggest one, Tumblr, which cost the company around $1.1 billion.
The filing also reveals Tumblr CEO and founder David Karp’s compensation package. In addition to the estimated $250 million in cash and $29 million in stock he received for selling Tumblr, he’ll also receive a salary of $10 million a year and an additional $41 million worth of stock if he stays on with the company for four years. (Note that the $41 million is current value of the shares, which could go up or down by the time he receives them.)
In addition, the filing reveals just how strapped for cash Tumblr was by the time it sold to Yahoo. Of the $85 million it raised from investors in September 2011, Tumblr had just $16.5 million left. Tumblr was likely feeling pressure to raise more money, and was no doubt having a hard time during the company’s lackluster ad performance. Yahoo’s offer may have come just in time.
Yahoo’s other acquisitions during this period were comparatively modest. The filing shows that the company paid $54 million in total for nine startups, which, based on their announcement dates, we believe include Summly, Astrid, MileWise, GoPollGo, Loki Studios, PlayerScale, GhostBird Software, Rondee and Bignoggins. (We have reached out to Yahoo to confirm.)
Estimates stated that Yahoo paid around $30 million for Summly, and either that figure was too high, or the other eight startups averaged about $3 million apiece.
Image: Andrew Burton/Getty Images
