When Facebook Was Down, Brands Pounced - Social Media Marketing

Facebook experienced widespread service disruptions for much of Monday morning, which prevented users from posting and engaging with posts on the social network.

While the outage may have been a headache for Facebook and many users, some brands decided to turn it into a marketing opportunity — for better or worse:

#Facebookdown Grab your Venus razor and Embrace your extra "me" time. pic.twitter.com/pUYjLVobBb
— Gillette Venus (@GilletteVenus) October 21, 2013

#facebookdown? Ci pensiamo noi. pic.twitter.com/NLKDR5j47s
— Red Bull Italy (@redbullITA) October 21, 2013

Post by Waterstones.

Facebook is down, but don't worry, here’s our status update: thirsty #facebookdown pic.twitter.com/RJXVWkvnur
— Jupiler (@Jupiler) October 21, 2013

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Image: Justin Sullivan/Getty

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