Microblogging site Twitter loses brand advertising manager to Pinterest
The latest employee of microblogging website Twitter out the door is Nipoon Malhotra, the head of the product team for brand advertising in Twitter.
Even Before Twitter, Nipoon ran the complete Page Ranking product team at Bing Search Enginr Company, which was responsible for the search engine’s composite search results and ad experience.
Nipoon Malhotra worked at the social network Twitter for about three years, helping run the group that developed ad products. Malhotra will serve as a product manager on the company’s monetization team at Pinterest, reporting to Jonathan Shottan, Pinterest’s head of product for monetization. He will focus on Pinterest ad products, such as Buyable Pins, Cinematic Pins and App Pins.
Maholtra was supervising the development and growth of important revenue drivers including Promoted Trends, Promoted Accounts and the brand advertising business for Promoted Tweets.
Before Twitter, Nipoon ran the Whole Page Ranking product team at Bing Search Engine Company, which was responsible for the search engine’s composite search results and ad experience.
Malhotra, for example, is the latest employee to exit the company following former CEO Dick Costolo’s resignation on July 1. Former PR chief Gabriel Stricker was effectively pushed out two weeks later. And in late July Christian Oestlien, former vice president of product, departed for YouTube, while ex-product director Todd Jackson went to Dropbox.
Source : Mashable
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