Why online reputation management important?
It takes no genius to figure out the answer to the question, “Why online reputation management important?” As the number of web users grow by the day, so does the risk of a brand’s reputation being crushed to bits. In one study, it was found out that 74 percent of potential customers choose brands according to experiences shared by previous clients online.
The unfortunate truth is that with how digitally connected the world has gotten, many scheming individuals take this as an opportunity to destroy their competitors. Destructive comments, if well-optimized for SEO and rankings, can easily attain top spot on search results, making it incredibly easy to spread misinformation and complaints.
Everyday millions of customers are talking about their experiences on sites like Yelp, Citydata, Google+, Facebook, Twitter and many others. Tracking your online reputation has become crucial in today’s online world.
Knowing when there have been any reviews or mentions of your company and whether they are positive or negative, is really valuable. If you have too many negative reviews you could be losing a ton of business. If you are proactive and respond to negative reviews in a positive way you can actually benefit from them, as most people are very skeptical if they only see glowing reviews. All companies mess up at some time or another and therefore it is natural to see reviews that are not perfect.