Coming to Your Twitter Feed: Ads That Preview Company Websites

Twitter is addressing its promise to surface new sorts of ads in the not so distant future. On Friday Twitter published Website Cards, another commercial ad unit that highlights a little photograph, a line of content, and a URL to a publicist’s site page. Twitter accepts this combo of a picture and a call to […]

Twitter Shares Soar to Record on Optimism for Mobile-Ad Growth

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Twitter Inc., the microblogging service that held its initial public offering last month, rose to a record for a third trading day amid optimism that the company has room to expand sales in digital advertising. Twitter jumped 8.4% to $69.96 at the close in New York after rising 7.5% yesterday. The stock has surged 169% […]

Twitter Now Running Pre-Roll Ads

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Twitter’s post-IPO monetization quest continues with a new unit that runs ads from American Express before video snippets from Fox programming. The brand will run such ads before videos from Fox shows including Glee, Brooklyn Nine-Nine and So You Think You Can Dance, among other shows, Jean Rossi, EVP of sales for Fox Broadcasting, told […]

How Twitter’s Business Compares to Facebook’s

Ever since Twitter revealed last month that it had filed confidential paperwork to go public, the company has been compared to what is arguably its biggest competitor, Facebook. However, the S-1 form that the company filed Thursday shows that the two companies are in fact miles apart — for better or worse. In comparison to […]

Twitter Updates Embedded Tweets With Richer Photos

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About two months after Facebook introduced embedded posts that include photos, Twitter has upgraded its embeds to better showcase its photos. Twitter, which announced the move on its blog on Thursday, illustrated the upgrade with this Aug. 11 tweet from astronaut Chris Hadfield: Good morning! Perspective – Sunday is a fine day to go for […]

Twitter Unveils Emergency Alert System – Digital Marketing News

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Twitter on Wednesday announced Twitter Alerts, a new system that enables public institutions and NGOs to send out emergency alerts via text message and push notifications in times of crisis. Users can sign up to receive emergency notifications from specific accounts, and will receive a text or push notification when that account sends a tweet […]

Why You Were Added to Twitter Spam Lists – Twitter Marketing

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Over the last few days, Twitter spammers have been urging users to find out Louis Tomlinson’s phone number, hear a leaked version of One Direction’s new album and get a free iPhone. What’s notable is that these spammers weren’t sending tweets or direct messages. Instead, they made use of Twitter’s list function, adding people to […]

63% of Brands Have Multiple Twitter Accounts – Twitter Stats

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For top brands, one presence on Twitter isn’t enough. In 2013, 63% of brands have multiple Twitter accounts, according to a report by Brandwatch. This trend represents an 800% increase from two years ago, when just 7% of brands had multiple Twitter accounts. Statista’s chart, below, breaks down the number of brands with multiple, single […]

Airing of Anime Film Sparks New Twitter Record

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Twitter users have set a lofty benchmark for unified tweeting. The company announced Friday that users set a new record for tweets in one second at 143,199, a figure that shattered the previous record of 33,388. The moment of excessive tweeting occurred during an Aug. 3 airing of Castle in the Sky, a Japanese animated […]