Facebook Radically Simplifies Ad Buying
Facebook ad buyers have cause to celebrate: On Tuesday, the social network unveiled a major overhaul of both its basic ad-buying platform, Ads Manager, and its more sophisticated offering, Power Editor, both of which now boast a more streamlined interface. Those who have used Ads Manager and Power Editor in the past know that neither […]
How to Optimize Your Profile Photos Across Social Media
Choosing your social media profile photos is an important task. They represent the physical you in the online world, while providing an all-important first impression to anyone viewing your profile. In order to make the most of the available space, we took a look at how you can optimize your avatars and cover photos on […]
How Sports Fans Engage With Social Media – Social Media Marketing
Social media plays a larger role than ever in the lives of sports fans around the world. YouTube is an endless source of video highlights and bloopers. Twitter is a gigantic news wire. And Facebook is a place for trash talk with friends. But, beyond anecdotal evidence, it can be hard to parse just how […]
Your Facebook ‘Like’ Is Now Protected by the U.S. Constitution
Clicking “Like” on a Facebook post or page is now a form of speech protected by the U.S. Constitution’s First Amendment, according to an opinion issued on Wednesday by a federal appeals court, which overturned a previous ruling to the contrary. The decision (.PDF) to consider a Facebook “Like” as protected speech may set a […]
Facebook-Flavored Ice Cream Is a Real Thing – Facebook Marketing
Can you imagine tasting a social network? Two enterprising ice cream makers at Valentino Ice Cream Shop in Tisno, on Croatia’s Murter island, came up with the novel idea. One of the owners, Admir Adil, noticed his 15-year-old daughter was incessantly checking Facebook, so he thought it only appropriate to create a flavor for other […]
Can Facebook Rewrite the Industry Standard For User Engagement?
The “monthly active users” figure has long been the industry standard for user engagement in social media. It’s easy to digest, but more importantly, it’s a benchmark capable of comparing the most social of social networks to the new kids on the block. When it comes to Facebook, however, monthly active users have become a […]
