How Digital Marketing Is Helping Bollywood?
Billions of money is spent every year in Bollywood for advertising. But are they getting substantial returns on their investment? Are they able to target the right segment of the audience who would actually be interested in their product as in whatever it is a movie, a documentary or a TV serial. Perhaps no! Then […]
How Digital Marketing Is Helping Bollywood?
Billions of money is spent every year in Bollywood for advertising. But are they getting substantial returns on their investment? Are they able to target the right segment of the audience who would actually be interested in their product as in whatever it is a movie, a documentary or a TV serial. Perhaps no! Then […]
Is Facebook a Truly Mobile-First Company Yet?
Has Facebook finally succeeded in becoming a mobile-first company? That’s the big question heading into the social network’s third quarter earnings results Wednesday. Facebook has impressed analysts and investors in each quarter so far this year by reporting strong growth in mobile ad revenue. The company revealed that mobile ads accounted for 41% of total […]
Is Facebook a Truly Mobile-First Company Yet?
Has Facebook finally succeeded in becoming a mobile-first company? That’s the big question heading into the social network’s third quarter earnings results Wednesday. Facebook has impressed analysts and investors in each quarter so far this year by reporting strong growth in mobile ad revenue. The company revealed that mobile ads accounted for 41% of total […]
LinkedIn’s Website Goes Down for Some – Digital News
LinkedIn suffered a rare service disruption on Wednesday morning, which prevented many users from properly loading the website. The company did not immediately respond to our request for comment on the cause or extent of the outage, but Downrightnow.com shows there has been a “likely service disruption” for the better part an hour. LinkedIn acknowledged […]
Facebook Average Referral Traffic to Media Sites Up 170% This Year
Flexing its muscles as a public-facing forum, Facebook reported Monday that the average referral track from Facebook to media sites jumped 170% last year. Facebook also disclosed that from September 2012 to September 2013, Time’s referral traffic rose 208%, BuzzFeed’s increased by 855% and Bleacher Report experienced a boost of 1,081%. Facebook also announced a […]
Facebook Improves Tools for Measuring Brand Pages
Facebook is making it easier for brand marketers to gather insight and engagement metrics surrounding their Facebook pages. On Wednesday, the social network released a new version of Page Insights, a dashboard that allows page managers to monitor traffic and engagement. The tool’s newest version breaks down engagement metrics into individual tabs, such as check-ins, […]
Do Social Media Referrals Have A Future In Your Business?
Social media referrals are living on the edge – or at least they are somewhere near according to a Monetate’s data for the first quarter. The analysis shows that search optimization and email continues to bring in most referrals, while social media is the ‘last-click channel of attribution’. Some businesses say otherwise. Wixon Jewelers Online […]
How Sports Fans Engage With Social Media – Social Media Marketing
Social media plays a larger role than ever in the lives of sports fans around the world. YouTube is an endless source of video highlights and bloopers. Twitter is a gigantic news wire. And Facebook is a place for trash talk with friends. But, beyond anecdotal evidence, it can be hard to parse just how […]
