Twitter Dethrones Facebook as Teens’ Favorite Social Network for Shopping
October 24, 2013
in Advertising, Digital Marketing, Digital News, Facebook, Social Media, twitter, Uncategorized, Viral Marketing
Twitter beat out Facebook in the battle for teenagers’ preferred social networks for online shopping. In a recent survey of teens’ retail behavior, participants were asked about their favorite networks, and 26% responded that it was Twitter.
Facebook and Instagram each captured the hearts of 23% of survey respondents. Clearly, Instagram’s rising popularity among teens took a toll on both Twitter and Facebook’s popularity; Facebook saw a 10% decrease in the survey since six months ago and Twitter saw a 4% decrease.
“The data point is likely unsurprising as the trend in our survey has been moving toward Twitter over the past couple of years,” said analysts Gene Munster and Douglas Clinton in a note to clients.
Statista’s chart, which uses data from Piper Jaffray, shows the changes in teens’ favorite social networks for shopping among fall 2012, spring 2013 and fall 2013.
Image: Image: Sean MacEntee
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