Microblogging site Twitter loses brand advertising manager to Pinterest
The latest employee of microblogging website Twitter out the door is Nipoon Malhotra, the head of the product team for brand advertising in Twitter.
Even Before Twitter, Nipoon ran the complete Page Ranking product team at Bing Search Enginr Company, which was responsible for the search engine’s composite search results and ad experience.
Nipoon Malhotra worked at the social network Twitter for about three years, helping run the group that developed ad products. Malhotra will serve as a product manager on the company’s monetization team at Pinterest, reporting to Jonathan Shottan, Pinterest’s head of product for monetization. He will focus on Pinterest ad products, such as Buyable Pins, Cinematic Pins and App Pins.
Maholtra was supervising the development and growth of important revenue drivers including Promoted Trends, Promoted Accounts and the brand advertising business for Promoted Tweets.
Before Twitter, Nipoon ran the Whole Page Ranking product team at Bing Search Engine Company, which was responsible for the search engine’s composite search results and ad experience.
Malhotra, for example, is the latest employee to exit the company following former CEO Dick Costolo’s resignation on July 1. Former PR chief Gabriel Stricker was effectively pushed out two weeks later. And in late July Christian Oestlien, former vice president of product, departed for YouTube, while ex-product director Todd Jackson went to Dropbox.
Source : Mashable
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India’s New Prime Minister Narendra Modi Wants to Remember Every ‘Congrats’ Forever
India’s most current PM Narendra Modi has set up a site to gather messages from any individual who has complimented him on Twitter, Facebook and different types of social networking.
Bounty praised Narendra Modi on Friday, when he moved to the highest point of India’s political step. Any tweet with the hashtag #congratsnamo will show up on an online “Victory Wall” which is presently a continually turning slideshow of salutary content. Individuals can additionally send a content to a number recorded on the site or leave a remark on Modi’s Facebook post about the wall (at the time of composing, there were more than 81,000 remarks on the Facebook post).
At one point, that hashtag had moved to in any event the No. 2 trending topic around the world.
The enormous reaction on the wall is not surprising, Modi won by a surprising margin and has a tremendous social vicinity. He has more than 4 million supporters on Twitter, more than 14 million Likes on Facebook, tweets practically every day and into the fight selfies.
Modi’s triumph put forth an enormous expression about the Bharatiya Janata Party. The Indian National Congress has controlled the country’s more level house of parliament for the dominant part of time since India got free in 1947, however an expanding scorn for political debasement and Modi’s record of expanding financial open door for the white collar class as the boss chose official in the northwestern state of Gujarat have slung him to the leader of the nation.
Notwithstanding Modi’s reverberating triumph, a lot of people in India and abroad are careful about the country’s new pioneer. Modi is an unabashed Hindu patriot in a country that is 14% Muslim. In 2002, religious uproars in the state left 2,500 individuals dead, a large portion of them Muslim, and charges that Modi did little to keep the passings take after him right up ’til the present time.
For the time being, the depreciators have been cleared away by the simplicity of Modi’s triumph. Throughout a triumph discourse in Vadodara, Gujarat, on Friday, he conveyed a message that a lot of people in India have held up years to listen.
“Brothers and sisters, you have confidence in me, and I have confidence in you,” Modi said, according to the New York Times. “We have the ability to satisfy the basic man’s yearnings.”
How Much Is the Average Facebook User Worth?
Facebook released its first quarter 2014 profit investigate Wednesday, whipping Wall Street’s evaluations with posted incomes of $2.5 billion.
The normal income for every client (ARPU) as far and wide as possible expanded over the previous year too, as stated by the report. Overall ARPU (measured by payments and advertisement) arrived at $2 in the first quarter — up from $1.35 in Q1 2013, yet down from $2.14 in Q4 2013.
In the United States and Canada, the ARPU arrived at $5.85, up from $3.50 in Q1 2013.
The accompanying graph, made by Statista, breaks down the development of the normal income for every Facebook user over the previous year.
Coming to Your Twitter Feed: Ads That Preview Company Websites
Twitter is addressing its promise to surface new sorts of ads in the not so distant future.
On Friday Twitter published Website Cards, another commercial ad unit that highlights a little photograph, a line of content, and a URL to a publicist’s site page. Twitter accepts this combo of a picture and a call to movement will help drive more activity for sponsors than a basic picture and URL blending, the organization composed on its blog.
The new commercial ad units will show up in users Timelines overall starting Friday on both desktop and mobile.
Site Cards are the freshest kind of Twitter ads, joining application introduce promotions that began showing up for clients not long ago. Twitter additionally permits promoters to push particular tweets or records, and a late report from The Wall Street Journal claims the organization is arranging more than twelve extra notice units in the not so distant future, including the likelihood of shoppable tweets.
The new ad unit comes short of what a week in front of Twitter’s Q1 income publication. The organization is not yet productive, and moguls who helped inflatable the organization’s stock emulating a late 2013 IPO will be tensely anticipating news on the Twitter’s promotion execution. News of better, more proficient promotion units ought to help pacify moguls.
Source : Mashable
8 Tips To Increase Downloads For Your App – Application Marketing
So you’ve just built an iOS app or maybe an Android one. You’re really proud of your design, the app works on every device you tested and there seems to be no competition in your niche. After publishing it, you go ahead and share it on your Facebook Profile page. You feel you’re onto a winner!
Next day you’re eager to check out how many people have downloaded it. “12 downloads” and not a single review. Hm… something must be wrong! So you start to really promote it now. You spam your friends constantly with Twitter and Facebook updates. A month later, you’re still below 500 downloads. What are you doing wrong?
1. Great Translated Descriptions
Make sure you have a nice, long description for your app to put it up the market place. This is for your clients and for your app’s ranking. You need to invest the time and do this right.
Language
Where possible, your description should be localized in most common languages such as Chinese, Korean, Spanish or French. Google Play has a nice feature (which won’t be available with the new Developer Console update, so hurry up) which will let you do the translation automatically using Google Translate. However, some translations do come up weird, so make sure you double check Google’s work.
For the App Store, you could do it yourself or look into human translation; it’s worth the money, or just use the browser-version of Google Translate.
Keywords
Your description should contain certain keywords you’re targeting with your app. Say you have a camera app named “Funky Camera Tricks”. Use the word ‘camera’ 3-6 times in your app description, (while keeping it relevant) and also use the words ‘tricks’ and ‘funky’ a few times.
Go on the normal Adwords Keyword Tool and search for lateral keywords to use as well. Using lateral keywords (the ones suggested by Google after you’ve done your main search) will improve your app’s chance to get into the search results for those main keywords. You want to create a Goldilocks description: not too much keyword usage, not too long or too short. Keep it balanced.
Declare Required Permissions
Don’t forget to talk about any permission your app is requesting upon installing. The user will see them anyway so it’s better to be honest from the start. List all your app’s features, while also being transparent about any monetization modals you have in place.
2. Make A Video
Making a video for your app is a must. If you’re going down this road, I would advise you to hire a professional agency, or a video editing (freelance) plus a voice talent. There are even mobile specific video editors, like the guys at Apptamin, who specialize in app videos.
If you are going to invest in a video, make sure it has subtitles for the local language. If you have the money, have it translated into the most common languages. It will do wonders to your download rate.
3. CPI Burst Campaigns
Most of the traffic from searches on both Google Play and the App Store will go only as far as the 50th app in the list. Naturally, developers strive to make their app reach the highest spot. One tactic is by making use of a CPI (Cost-Per-Install) Campaign via different advertisers.
You’ll pay a certain amount of money for each install. The idea is not to make a positive return on your money, but to propel yourself in the list of Top 50 apps in your niche. If you reach that spot, the effects will last long enough for you to get your money’s worth.
This is best used while you are already riding a high wave of downloads. Compounding that with a well thought-out CPI Burst Campaign can make your app into a winner.
There are tons of ad networks offering CPI Campaigns. You could look into Tapjoy, Leadbolt or even specialized app discovery services such as MagicSolver who are offering this service.
4. Limited Discounts
You can offer your app for free or at half price for a period of time. Couple that with the beforementioned CPI campaign and a medium-sized user base already in place, and the effects can be mind-blowing. There are also apps which can help promote your discounted app, similar to the way daily deal sites work. AppGratis is one of them.
So is AppTurbo.
5. Get The Word Out
There are some services out which can handle press release distribution for you such as PRWeb or MarketWired. Just write your press release and send if out. There are even mobile specific agencies such as AppShout which can help you contact a massive number of blogs and publications.
Even if you use these services, I would advise you to personally contact medium-sized blogs for reviews. Usually these guys are eager to see new apps, and because they aren’t that big, you won’t become yesterday’s news too fast. That will mean more traffic.
Once you get a decent-sized publication to write about you, contact every other smaller blog, referring to the first article on the medium-sized blog. They’ll be more than happy to write about you. Give a personal, unique story to each. Don’t just repeat your press release. Nobody likes double content, and I presume Google doesn’t as well.
6. Keep Your Eyes On The User
Having analytics is a must. You’ll want to keep your active device numbers as high as possible. That’s the key to continuous downloads. A good app analytics should offer multi-app options, give you the ability to compare between them, let you see the user’s behaviors, from download until app deletion. You’ll also want to set up key trigger points inside the app in order to run A/B testing.
Here are some tools to choose from:
Flurry Analytics. Flurry boasts some big clients, from EA to Yahoo! to Groupon. Flurry recently celebrated 5 years of their Analytics service.
Google’s Universal Analytics. The most used analytics on the planet, Google’s Analytics just received a major update, and now offers mobile support.
7. Use A Cover Image For Google Play
So many Android developers forget to do the simplest things, such as creating a cover image for their app. Don’t make the same mistake. A cover image can really boost user downloads. Make it unique, and don’t use the same picture from the screenshot. If you do use the same picture, at least take the time to resize it so it won’t look weird. You want users to trust you, before they will be willing to download your app.
Example of a cover image for a Christmas App
8. Professional Real-Life Screenshots
Your app’s screenshots should be as crisp, clean and professional as (humanly) possible. If you can, take some high-res pictures of a real person using your app on their phone/tablet. Show a child in your shot using the app if your app is for young kids. Replace it with a business owner, if it is a business app. Make sure the app can be clearly seen.
The point of the screenshot is for the user to see the app in action. Have at least 3 screenshots, preferably 6. Each screenshot should contain a different instance of the app.
Conclusion
So there you have it. These 8 points helped me grow my app business to more than 7 million downloads on our entire portfolio in under a year. Lastly, I couldn’t have done it without my associates, so one last thing – make sure you have a great team working with you. Some of the tips above are pretty hard to implement, so you need to have talented, dedicated people around you.
Top 8 Reasons Why Men and Women Use Facebook
Facebook turned 10 on Tuesday, and with 1.23 billion monthly active users, 37 offices worldwide and more than 6,000 employees, it’s something to celebrate.
But how are Facebook users actually using the social network after a decade?
According to a recent survey conducted by Pew Research, 54% of female responders said they use Facebook to view photos and videos, while 42% of male responders said they use it to share with a wide audience — the top two reasons cited by women and men, respectively. Other uses include seeing funny posts, following news and using the platform as a support network.
Created by Statista, the following chart shows the eight “major reasons” that male and female users cited for using Facebook.
Twitter Shares Soar to Record on Optimism for Mobile-Ad Growth
Twitter Inc., the microblogging service that held its initial public offering last month, rose to a record for a third trading day amid optimism that the company has room to expand sales in digital advertising.
Twitter jumped 8.4% to $69.96 at the close in New York after rising 7.5% yesterday. The stock has surged 169% since going public at $26 on Nov. 6, giving Twitter a market value of almost $40 billion — larger than Time Warner Cable Inc., media company Viacom Inc. and retailer Target Corp.
Investors are betting San Francisco-based Twitter can attract more ad dollars, as companies seek to market their wares through wireless devices and tie-ins with television programming. As the unprofitable company’s sales growth outpaces that of competitors such as Facebook Inc. and Google Inc., the stock has “graduated to cult status,” according to Blake Harper, an analyst at Wunderlich Securities Inc. in Baltimore.
“While the company is growing revenues faster than its fastest-growing peers and we do recognize the potential for the company to capture larger portions of the mobile and TV advertising market, it appears valuation metrics are irrelevant and that investors are betting aggressively on Twitter being the next great media-technology platform,” Harper, who recommends selling the stock, wrote in a note Tuesday.
“We don’t believe the current valuation justifies the risk,” wrote Harper, whose price target for Twitter is $34. “Especially with the company having yet to report a quarter as a public company.”
Have something to add to this story? Share it in the comments.
Image: Mashable, Christina Ascani
Source : Mashable
Twitter Is for the Young, Facebook Is for All Ages – Social Media Marketing
Facebook users come in all shapes, sizes and ages, at least compared to LinkedIn users and Twitter users.
Half of Twitter’s unique visitors in October were under 35 years old. By contrast, two-thirds of LinkedIn’s unique visitors were older than 35.
After the age of 44, Facebook usage starts to outpace Twitter usage.
Statista’s chart shows the age distribution of Twitter, LinkedIn and Facebook users.
Have something to add to this story? Share it in the comments.
Mashable composite. iStock, bilgic, Twitter, Linkedin, Facebook
Twitter Is for the Young, Facebook Is for All Ages – Social Media Marketing
Facebook users come in all shapes, sizes and ages, at least compared to LinkedIn users and Twitter users.
Half of Twitter’s unique visitors in October were under 35 years old. By contrast, two-thirds of LinkedIn’s unique visitors were older than 35.
After the age of 44, Facebook usage starts to outpace Twitter usage.
Statista’s chart shows the age distribution of Twitter, LinkedIn and Facebook users.
Have something to add to this story? Share it in the comments.
Mashable composite. iStock, bilgic, Twitter, Linkedin, Facebook
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