India’s New Prime Minister Narendra Modi Wants to Remember Every ‘Congrats’ Forever
India’s most current PM Narendra Modi has set up a site to gather messages from any individual who has complimented him on Twitter, Facebook and different types of social networking.
Bounty praised Narendra Modi on Friday, when he moved to the highest point of India’s political step. Any tweet with the hashtag #congratsnamo will show up on an online “Victory Wall” which is presently a continually turning slideshow of salutary content. Individuals can additionally send a content to a number recorded on the site or leave a remark on Modi’s Facebook post about the wall (at the time of composing, there were more than 81,000 remarks on the Facebook post).
At one point, that hashtag had moved to in any event the No. 2 trending topic around the world.
The enormous reaction on the wall is not surprising, Modi won by a surprising margin and has a tremendous social vicinity. He has more than 4 million supporters on Twitter, more than 14 million Likes on Facebook, tweets practically every day and into the fight selfies.
Modi’s triumph put forth an enormous expression about the Bharatiya Janata Party. The Indian National Congress has controlled the country’s more level house of parliament for the dominant part of time since India got free in 1947, however an expanding scorn for political debasement and Modi’s record of expanding financial open door for the white collar class as the boss chose official in the northwestern state of Gujarat have slung him to the leader of the nation.
Notwithstanding Modi’s reverberating triumph, a lot of people in India and abroad are careful about the country’s new pioneer. Modi is an unabashed Hindu patriot in a country that is 14% Muslim. In 2002, religious uproars in the state left 2,500 individuals dead, a large portion of them Muslim, and charges that Modi did little to keep the passings take after him right up ’til the present time.
For the time being, the depreciators have been cleared away by the simplicity of Modi’s triumph. Throughout a triumph discourse in Vadodara, Gujarat, on Friday, he conveyed a message that a lot of people in India have held up years to listen.
“Brothers and sisters, you have confidence in me, and I have confidence in you,” Modi said, according to the New York Times. “We have the ability to satisfy the basic man’s yearnings.”
Twitter Is for the Young, Facebook Is for All Ages – Social Media Marketing
Facebook users come in all shapes, sizes and ages, at least compared to LinkedIn users and Twitter users.
Half of Twitter’s unique visitors in October were under 35 years old. By contrast, two-thirds of LinkedIn’s unique visitors were older than 35.
After the age of 44, Facebook usage starts to outpace Twitter usage.
Statista’s chart shows the age distribution of Twitter, LinkedIn and Facebook users.
Have something to add to this story? Share it in the comments.
Mashable composite. iStock, bilgic, Twitter, Linkedin, Facebook
Twitter Is for the Young, Facebook Is for All Ages – Social Media Marketing
Facebook users come in all shapes, sizes and ages, at least compared to LinkedIn users and Twitter users.
Half of Twitter’s unique visitors in October were under 35 years old. By contrast, two-thirds of LinkedIn’s unique visitors were older than 35.
After the age of 44, Facebook usage starts to outpace Twitter usage.
Statista’s chart shows the age distribution of Twitter, LinkedIn and Facebook users.
Have something to add to this story? Share it in the comments.
Mashable composite. iStock, bilgic, Twitter, Linkedin, Facebook
How Digital Marketing Is Helping Bollywood?
Billions of money is spent every year in Bollywood for advertising.
But are they getting substantial returns on their investment? Are they able to target the right segment of the audience who would actually be interested in their product as in whatever it is a movie, a documentary or a TV serial. Perhaps no!
Then why are the trendsetters not able to recognize the trend of marketing and switch to digital than still practicing the same old traditional marketing and splurging money like anything.
Let’s go ahead and see how digital marketing can help Bollywood and your business.
Specific Targeting
First thing first! Specific targeting! Spending money is not a big issue if you get an appreciable amount of customers by doing so. By advertising on TV, Radio , newspapers or through posters you simply broadcast your information to the masses and who all would interested will become your customers however how about if you can specifically target your ads to these ‘who all’ . Certainly, you will get better results and will save a lot of money too. This is what you can do in digital marketing. Whether they are the ads on search engines or various websites, they are only displayed if your buyers’ persona matches your ads. So, depending on your product, you very well know what part of the audience will need it and that through digital marketing you can extend your offer to only that part of the audience. Chances of any miss outs on it are kind of negligible here.
Cost-Effective
Not only you can put across your message to the right segment of the audience but you also save a lot of money in digital marketing. You only spend where you need to and that too far lesser than what you were paying in the traditional marketing.
Measure it at its every part
The best thing about digital marketing is that you can monitor traffic and results and optimize your advertising campaigns accordingly. The tool called analytics in digital marketing helps you measure different ad campaigns with respect to traffic and other results. Thus, you get to have a better idea of what part of your budget is bringing result and what part is going waste so that you take actions in view of that.
Customer Engagement
Being interactive in design digital marketing lets the customer to interact and get engaged. Unlike the traditional marketing, here the user has the command to browse through whatever they wish to, making it far more interactive and engaging. Gone are those days when your audience will entertain your ads even on getting interrupted by you while they are on their go. They would simply change the channel on TV or radio, or overlook the ad on newspaper. No one loves interruption marketing now. Recognize this trend and switch to digital marketing. The sooner you switch the better results you gain.
Generating awareness for your business and spreading business defying all geographical constraints are something that you can do with traditional marketing as well the only difference is that in digital marketing you do the same thing at relatively very low cost and in a more specifically targeted way. In simple words, digital marketing is far more effective than traditional marketing and that too at relatively very low cost.
How Digital Marketing Is Helping Bollywood?
Billions of money is spent every year in Bollywood for advertising.
But are they getting substantial returns on their investment? Are they able to target the right segment of the audience who would actually be interested in their product as in whatever it is a movie, a documentary or a TV serial. Perhaps no!
Then why are the trendsetters not able to recognize the trend of marketing and switch to digital than still practicing the same old traditional marketing and splurging money like anything.
Let’s go ahead and see how digital marketing can help Bollywood and your business.
Specific Targeting
First thing first! Specific targeting! Spending money is not a big issue if you get an appreciable amount of customers by doing so. By advertising on TV, Radio , newspapers or through posters you simply broadcast your information to the masses and who all would interested will become your customers however how about if you can specifically target your ads to these ‘who all’ . Certainly, you will get better results and will save a lot of money too. This is what you can do in digital marketing. Whether they are the ads on search engines or various websites, they are only displayed if your buyers’ persona matches your ads. So, depending on your product, you very well know what part of the audience will need it and that through digital marketing you can extend your offer to only that part of the audience. Chances of any miss outs on it are kind of negligible here.
Cost-Effective
Not only you can put across your message to the right segment of the audience but you also save a lot of money in digital marketing. You only spend where you need to and that too far lesser than what you were paying in the traditional marketing.
Measure it at its every part
The best thing about digital marketing is that you can monitor traffic and results and optimize your advertising campaigns accordingly. The tool called analytics in digital marketing helps you measure different ad campaigns with respect to traffic and other results. Thus, you get to have a better idea of what part of your budget is bringing result and what part is going waste so that you take actions in view of that.
Customer Engagement
Being interactive in design digital marketing lets the customer to interact and get engaged. Unlike the traditional marketing, here the user has the command to browse through whatever they wish to, making it far more interactive and engaging. Gone are those days when your audience will entertain your ads even on getting interrupted by you while they are on their go. They would simply change the channel on TV or radio, or overlook the ad on newspaper. No one loves interruption marketing now. Recognize this trend and switch to digital marketing. The sooner you switch the better results you gain.
Generating awareness for your business and spreading business defying all geographical constraints are something that you can do with traditional marketing as well the only difference is that in digital marketing you do the same thing at relatively very low cost and in a more specifically targeted way. In simple words, digital marketing is far more effective than traditional marketing and that too at relatively very low cost.
Do Teens Really Think Twitter Is ‘More Important’ Than Facebook?
Teens are abandoning Facebook in droves for Twitter.
For many, that was the takeaway from an Oct. 10 Piper Jaffray study of 8,650 teens. That conclusion was false. The study had a much narrower focus than has been reported and only referred to purchasing activity on the platforms.
This key paragraph in the press release explaining the study caused the confusion (emphasis ours):
Teens have cited “friends” as the strongest influence over their purchase decisions for the duration of our survey history, but “Internet” is quickly rising in profile. More than half of teens indicate that social media impacts their purchases with Twitter being the most important, eclipsing Facebook, followed closely by Instagram. But the popularity of Facebook is waning among teens with 23% citing it as the most important, down from 33% six months ago and 42% a year ago.
There’s no doubt the report shows bad news for Facebook. However, the data refers to importance for purchases. The ambiguous wording of the presser — including remarks about the “popularity” of the social networks — didn’t help. After all, it was possible to read the last sentence as its own entity in which “most important” referred to most important overall.
That may be the case, but that’s not what Piper Jaffray was asking about. A rep for the financial advisor says the study was looking specifically at buying behavior and wasn’t trying to determine whether teens prefer Twitter to Facebook overall.
This sounds like great news for Twitter. Yet it’s unclear how much of teens’ purchasing activity is actually spurred by the social network. A study last year by IBM found that it had exactly zero effect on Black Friday sales. Facebook, LinkedIn and YouTube didn’t fare much better, generating only 0.34% of online sales on Black Friday.
It’s also true that Twitter is gaining popularity with teens: A Pew Research study in May showed that the number of teens on Twitter doubled from 2011 to 26%. Yet 94% of teens reported being on Facebook. The “teens are tired of Facebook” narrative also picked up over the summer when Mashable ran an op-ed by 13 year-old Ruby Karp explaining that neither she nor her friends were on Facebook.
Nevertheless, researcher The Futures Company, which looks closely at teens’ behavior, has found that while Facebook use has plateaued (which tends to happen when you hit 94%), teens still aren’t leaving the social network en masse.
All of which is to say that there may be something to the persistent narrative that teens are getting sick of Facebook. The Piper Jaffray report doesn’t make that case.
Source: Mashable
Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined
When it comes to referral traffic from social networks, there’s Facebook and Pinterest — and then there’s everyone else.
Facebook accounted for more than 10% of overall traffic to publishers in September, by far the most of any social network, according to data released Tuesday from Shareaholic, a social plugin service that collects data from 200,000 publishers reaching 250 million monthly unique visitors collectively.
Pinterest drove 3.68% of traffic to publishers in September, the second highest of the social networks on the list and three times as much as Twitter, which ranked third. In fact, Pinterest’s share of overall visits increased by 66% year-over-year, more than any other social network. Pinterest now drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.
While most of the social networks tracked in the study showed significant year-over-year gains in referring traffic to publishers, referral traffic from Reddit and StumbleUpon declined 35% and 27.5%, respectively. Google+ remained essentially stagnant year-over-year and continues to refer the least traffic to publishers of the major social networks included in the study.
Image: Saul Loeb/AFP/Getty Images
Source : Mashable
What Do You Think of Instagram Ads? – Instagram Marketing
Your beautifully filtered photos will soon have companions within your Instagram feed.
Instagram announced on Thursday that the company will bring advertisements to the photo-sharing app in the near future, and frankly, it’s surprising it took this long. Unlike Facebook’s famous mantra, “Move fast and break things,” its subsidiary Instagram seems to be taking a slightly more subtle approach.
“Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow,” the company wrote on its blog. “We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.”
Facebook has capitalized on mobile ads over the past nine months — the company’s mobile ads brought in $655 million last quarter alone — and now Instagram will look to do the same. Instagram says it will do its best to make the ads blend in with the content users already see, and it will be in the best interest of advertisers to ensure their ads feel natural within the platform. Facebook’s mobile ads have done well for the company’s pocketbook, but some users have complained to Mashable that they can be overbearing or irrelevant.
No matter how well Instagram’s upcoming ads look, though, they are still ads, and the impact on user experience is hard to predict. So what do you think? Will Instagram ads be a dud, or will they offer valuable content to your Instagram feed?
