Microblogging site Twitter loses brand advertising manager to Pinterest
The latest employee of microblogging website Twitter out the door is Nipoon Malhotra, the head of the product team for brand advertising in Twitter.
Even Before Twitter, Nipoon ran the complete Page Ranking product team at Bing Search Enginr Company, which was responsible for the search engine’s composite search results and ad experience.
Nipoon Malhotra worked at the social network Twitter for about three years, helping run the group that developed ad products. Malhotra will serve as a product manager on the company’s monetization team at Pinterest, reporting to Jonathan Shottan, Pinterest’s head of product for monetization. He will focus on Pinterest ad products, such as Buyable Pins, Cinematic Pins and App Pins.
Maholtra was supervising the development and growth of important revenue drivers including Promoted Trends, Promoted Accounts and the brand advertising business for Promoted Tweets.
Before Twitter, Nipoon ran the Whole Page Ranking product team at Bing Search Engine Company, which was responsible for the search engine’s composite search results and ad experience.
Malhotra, for example, is the latest employee to exit the company following former CEO Dick Costolo’s resignation on July 1. Former PR chief Gabriel Stricker was effectively pushed out two weeks later. And in late July Christian Oestlien, former vice president of product, departed for YouTube, while ex-product director Todd Jackson went to Dropbox.
Source : Mashable
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India’s New Prime Minister Narendra Modi Wants to Remember Every ‘Congrats’ Forever
India’s most current PM Narendra Modi has set up a site to gather messages from any individual who has complimented him on Twitter, Facebook and different types of social networking.
Bounty praised Narendra Modi on Friday, when he moved to the highest point of India’s political step. Any tweet with the hashtag #congratsnamo will show up on an online “Victory Wall” which is presently a continually turning slideshow of salutary content. Individuals can additionally send a content to a number recorded on the site or leave a remark on Modi’s Facebook post about the wall (at the time of composing, there were more than 81,000 remarks on the Facebook post).
At one point, that hashtag had moved to in any event the No. 2 trending topic around the world.
The enormous reaction on the wall is not surprising, Modi won by a surprising margin and has a tremendous social vicinity. He has more than 4 million supporters on Twitter, more than 14 million Likes on Facebook, tweets practically every day and into the fight selfies.
Modi’s triumph put forth an enormous expression about the Bharatiya Janata Party. The Indian National Congress has controlled the country’s more level house of parliament for the dominant part of time since India got free in 1947, however an expanding scorn for political debasement and Modi’s record of expanding financial open door for the white collar class as the boss chose official in the northwestern state of Gujarat have slung him to the leader of the nation.
Notwithstanding Modi’s reverberating triumph, a lot of people in India and abroad are careful about the country’s new pioneer. Modi is an unabashed Hindu patriot in a country that is 14% Muslim. In 2002, religious uproars in the state left 2,500 individuals dead, a large portion of them Muslim, and charges that Modi did little to keep the passings take after him right up ’til the present time.
For the time being, the depreciators have been cleared away by the simplicity of Modi’s triumph. Throughout a triumph discourse in Vadodara, Gujarat, on Friday, he conveyed a message that a lot of people in India have held up years to listen.
“Brothers and sisters, you have confidence in me, and I have confidence in you,” Modi said, according to the New York Times. “We have the ability to satisfy the basic man’s yearnings.”
Twitter Is for the Young, Facebook Is for All Ages – Social Media Marketing
Facebook users come in all shapes, sizes and ages, at least compared to LinkedIn users and Twitter users.
Half of Twitter’s unique visitors in October were under 35 years old. By contrast, two-thirds of LinkedIn’s unique visitors were older than 35.
After the age of 44, Facebook usage starts to outpace Twitter usage.
Statista’s chart shows the age distribution of Twitter, LinkedIn and Facebook users.
Have something to add to this story? Share it in the comments.
Mashable composite. iStock, bilgic, Twitter, Linkedin, Facebook
Twitter Is for the Young, Facebook Is for All Ages – Social Media Marketing
Facebook users come in all shapes, sizes and ages, at least compared to LinkedIn users and Twitter users.
Half of Twitter’s unique visitors in October were under 35 years old. By contrast, two-thirds of LinkedIn’s unique visitors were older than 35.
After the age of 44, Facebook usage starts to outpace Twitter usage.
Statista’s chart shows the age distribution of Twitter, LinkedIn and Facebook users.
Have something to add to this story? Share it in the comments.
Mashable composite. iStock, bilgic, Twitter, Linkedin, Facebook
How Digital Marketing Is Helping Bollywood?
Billions of money is spent every year in Bollywood for advertising.
But are they getting substantial returns on their investment? Are they able to target the right segment of the audience who would actually be interested in their product as in whatever it is a movie, a documentary or a TV serial. Perhaps no!
Then why are the trendsetters not able to recognize the trend of marketing and switch to digital than still practicing the same old traditional marketing and splurging money like anything.
Let’s go ahead and see how digital marketing can help Bollywood and your business.
Specific Targeting
First thing first! Specific targeting! Spending money is not a big issue if you get an appreciable amount of customers by doing so. By advertising on TV, Radio , newspapers or through posters you simply broadcast your information to the masses and who all would interested will become your customers however how about if you can specifically target your ads to these ‘who all’ . Certainly, you will get better results and will save a lot of money too. This is what you can do in digital marketing. Whether they are the ads on search engines or various websites, they are only displayed if your buyers’ persona matches your ads. So, depending on your product, you very well know what part of the audience will need it and that through digital marketing you can extend your offer to only that part of the audience. Chances of any miss outs on it are kind of negligible here.
Cost-Effective
Not only you can put across your message to the right segment of the audience but you also save a lot of money in digital marketing. You only spend where you need to and that too far lesser than what you were paying in the traditional marketing.
Measure it at its every part
The best thing about digital marketing is that you can monitor traffic and results and optimize your advertising campaigns accordingly. The tool called analytics in digital marketing helps you measure different ad campaigns with respect to traffic and other results. Thus, you get to have a better idea of what part of your budget is bringing result and what part is going waste so that you take actions in view of that.
Customer Engagement
Being interactive in design digital marketing lets the customer to interact and get engaged. Unlike the traditional marketing, here the user has the command to browse through whatever they wish to, making it far more interactive and engaging. Gone are those days when your audience will entertain your ads even on getting interrupted by you while they are on their go. They would simply change the channel on TV or radio, or overlook the ad on newspaper. No one loves interruption marketing now. Recognize this trend and switch to digital marketing. The sooner you switch the better results you gain.
Generating awareness for your business and spreading business defying all geographical constraints are something that you can do with traditional marketing as well the only difference is that in digital marketing you do the same thing at relatively very low cost and in a more specifically targeted way. In simple words, digital marketing is far more effective than traditional marketing and that too at relatively very low cost.
How Digital Marketing Is Helping Bollywood?
Billions of money is spent every year in Bollywood for advertising.
But are they getting substantial returns on their investment? Are they able to target the right segment of the audience who would actually be interested in their product as in whatever it is a movie, a documentary or a TV serial. Perhaps no!
Then why are the trendsetters not able to recognize the trend of marketing and switch to digital than still practicing the same old traditional marketing and splurging money like anything.
Let’s go ahead and see how digital marketing can help Bollywood and your business.
Specific Targeting
First thing first! Specific targeting! Spending money is not a big issue if you get an appreciable amount of customers by doing so. By advertising on TV, Radio , newspapers or through posters you simply broadcast your information to the masses and who all would interested will become your customers however how about if you can specifically target your ads to these ‘who all’ . Certainly, you will get better results and will save a lot of money too. This is what you can do in digital marketing. Whether they are the ads on search engines or various websites, they are only displayed if your buyers’ persona matches your ads. So, depending on your product, you very well know what part of the audience will need it and that through digital marketing you can extend your offer to only that part of the audience. Chances of any miss outs on it are kind of negligible here.
Cost-Effective
Not only you can put across your message to the right segment of the audience but you also save a lot of money in digital marketing. You only spend where you need to and that too far lesser than what you were paying in the traditional marketing.
Measure it at its every part
The best thing about digital marketing is that you can monitor traffic and results and optimize your advertising campaigns accordingly. The tool called analytics in digital marketing helps you measure different ad campaigns with respect to traffic and other results. Thus, you get to have a better idea of what part of your budget is bringing result and what part is going waste so that you take actions in view of that.
Customer Engagement
Being interactive in design digital marketing lets the customer to interact and get engaged. Unlike the traditional marketing, here the user has the command to browse through whatever they wish to, making it far more interactive and engaging. Gone are those days when your audience will entertain your ads even on getting interrupted by you while they are on their go. They would simply change the channel on TV or radio, or overlook the ad on newspaper. No one loves interruption marketing now. Recognize this trend and switch to digital marketing. The sooner you switch the better results you gain.
Generating awareness for your business and spreading business defying all geographical constraints are something that you can do with traditional marketing as well the only difference is that in digital marketing you do the same thing at relatively very low cost and in a more specifically targeted way. In simple words, digital marketing is far more effective than traditional marketing and that too at relatively very low cost.
Do Teens Really Think Twitter Is ‘More Important’ Than Facebook?
Teens are abandoning Facebook in droves for Twitter.
For many, that was the takeaway from an Oct. 10 Piper Jaffray study of 8,650 teens. That conclusion was false. The study had a much narrower focus than has been reported and only referred to purchasing activity on the platforms.
This key paragraph in the press release explaining the study caused the confusion (emphasis ours):
Teens have cited “friends” as the strongest influence over their purchase decisions for the duration of our survey history, but “Internet” is quickly rising in profile. More than half of teens indicate that social media impacts their purchases with Twitter being the most important, eclipsing Facebook, followed closely by Instagram. But the popularity of Facebook is waning among teens with 23% citing it as the most important, down from 33% six months ago and 42% a year ago.
There’s no doubt the report shows bad news for Facebook. However, the data refers to importance for purchases. The ambiguous wording of the presser — including remarks about the “popularity” of the social networks — didn’t help. After all, it was possible to read the last sentence as its own entity in which “most important” referred to most important overall.
That may be the case, but that’s not what Piper Jaffray was asking about. A rep for the financial advisor says the study was looking specifically at buying behavior and wasn’t trying to determine whether teens prefer Twitter to Facebook overall.
This sounds like great news for Twitter. Yet it’s unclear how much of teens’ purchasing activity is actually spurred by the social network. A study last year by IBM found that it had exactly zero effect on Black Friday sales. Facebook, LinkedIn and YouTube didn’t fare much better, generating only 0.34% of online sales on Black Friday.
It’s also true that Twitter is gaining popularity with teens: A Pew Research study in May showed that the number of teens on Twitter doubled from 2011 to 26%. Yet 94% of teens reported being on Facebook. The “teens are tired of Facebook” narrative also picked up over the summer when Mashable ran an op-ed by 13 year-old Ruby Karp explaining that neither she nor her friends were on Facebook.
Nevertheless, researcher The Futures Company, which looks closely at teens’ behavior, has found that while Facebook use has plateaued (which tends to happen when you hit 94%), teens still aren’t leaving the social network en masse.
All of which is to say that there may be something to the persistent narrative that teens are getting sick of Facebook. The Piper Jaffray report doesn’t make that case.
Source: Mashable
LinkedIn’s Website Goes Down for Some – Digital News
LinkedIn suffered a rare service disruption on Wednesday morning, which prevented many users from properly loading the website.
The company did not immediately respond to our request for comment on the cause or extent of the outage, but Downrightnow.com shows there has been a “likely service disruption” for the better part an hour. LinkedIn acknowledged that it is “currently experiencing some issues” in a statement provided to Mashable and in the tweet below:
Our site is currently experiencing some issues. Our team is actively working on it. We’ll keep you updated here. Thanks for your patience.
— LinkedIn Help (@LinkedInHelp) October 23, 2013
LinkedIn isn’t the only social network to experience problems this week. Facebook suffered a prolonged outage on Monday morning, which prevented users from posting and engaging with posts on the site.
Image: Creative Commons, Nan Palmero
Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined
When it comes to referral traffic from social networks, there’s Facebook and Pinterest — and then there’s everyone else.
Facebook accounted for more than 10% of overall traffic to publishers in September, by far the most of any social network, according to data released Tuesday from Shareaholic, a social plugin service that collects data from 200,000 publishers reaching 250 million monthly unique visitors collectively.
Pinterest drove 3.68% of traffic to publishers in September, the second highest of the social networks on the list and three times as much as Twitter, which ranked third. In fact, Pinterest’s share of overall visits increased by 66% year-over-year, more than any other social network. Pinterest now drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.
While most of the social networks tracked in the study showed significant year-over-year gains in referring traffic to publishers, referral traffic from Reddit and StumbleUpon declined 35% and 27.5%, respectively. Google+ remained essentially stagnant year-over-year and continues to refer the least traffic to publishers of the major social networks included in the study.
Image: Saul Loeb/AFP/Getty Images
Source : Mashable
Do Social Media Referrals Have A Future In Your Business?
Social media referrals are living on the edge – or at least they are somewhere near according to a Monetate’s data for the first quarter. The analysis shows that search optimization and email continues to bring in most referrals, while social media is the ‘last-click channel of attribution’.
Some businesses say otherwise. Wixon Jewelers Online Marketing Director Jayme Pretzloff thinks that social media is going to be more important for sales than any other metric in 2013, as the platform continues to receive user acceptance and integrates into the overall marketing strategy.
70% consumers suggested that social media didn’t have any impact on their purchase decision in 2011, a percentage that was cut in half in 2012. Such statistics provide helpful insights to marketers as they look to make the most out of their time and investment.
Policies of social media companies also had a significant impact on referrals. There was a time when a post on Facebook fan page was seen by every follower/fan of the brand, but after policy changes, any post shared by a brand today is only seen by 10% of the total number of people following the page. Unfortunately, and fortunately for Facebook, you now need to pay for greater outreach.
This also shows that just because a particular social network has a huge user base doesn’t mean it’s an ideal place to get referrals. For example, tech sites usually concentrate a lot on Facebook, but they would be better off with Google+.
Likewise, a DIY jewelry brand may not get any retweets, but drive loads of traffic from Pinterest. Trying and testing the engagement ratio (the percentage of fans responding/number of fans present on the page) on different sites can help your brand to create a better online experience.
It is also important to note at this point that though referrals through social media are crucial for brand awareness, you shouldn’t give a wide berth to other referral resources. Doing so would be a BIG mistake. This is because social media doesn’t have the same level of intimacy as other sources of referrals like face-to-face networking, phone call, live chat etc.
The right approach
Some brands are smart enough to use all sources. For example, Blinds.com, told us “We encourage customers to refer Blinds.com on social media, and we also invite customers to contact us via phone or live video chat if they have any questions about our products. Referrals are important to us, as is customer retention; over 60% of our business comes from referral or repeat customers.” Food for thought.
However, other forms of referral networking can turn out to be inefficient, which is the main reason why social media referrals have a future in business marketing. It’s not a surprise to see businesses, especially new ones, struggle at networking events. The end result can be hours spent at a networking, only to walk away with a couple of business cards (Zoinks).
Social media, when being used as a major referral tool, should be supported by creative and relevant content. Businesses that establish themselves as credible and trustworthy providers of fun, inspiring and highly engaging content will be able to reach thousands of prospects through social channels. It requires a significant amount of time and investment, so it’s time that you take a closer look at your customer preferences and content sharing strategy.
Photo Credit: Social Media Referrals/shutterstock
Source: socialmediatoday.com
