How Twitter’s Business Compares to Facebook’s
Ever since Twitter revealed last month that it had filed confidential paperwork to go public, the company has been compared to what is arguably its biggest competitor, Facebook. However, the S-1 form that the company filed Thursday shows that the two companies are in fact miles apart — for better or worse. In comparison to […]
Is Your Business Spending Too Much Time on Facebook?
Countless articles and studies have focused on the negative psychological consequences of Facebook. They include everything from depression (seeing friends’ awesome vacation photos while you’re sitting at a computer can spark FOMO, or “Fear of Missing Out”) to relationship problems (a British survey found that nearly one-third of divorce filings in 2011 mentioned Facebook). Researchers […]
Facebook-Flavored Ice Cream Is a Real Thing – Facebook Marketing
Can you imagine tasting a social network? Two enterprising ice cream makers at Valentino Ice Cream Shop in Tisno, on Croatia’s Murter island, came up with the novel idea. One of the owners, Admir Adil, noticed his 15-year-old daughter was incessantly checking Facebook, so he thought it only appropriate to create a flavor for other […]
Facebook Sells ‘Social Butterfly Blue’ Nail Polish- Facebook Marketing
You can now wear Facebook pride on your fingertips. The company is currently selling a shade of nail polish, “social butterfly blue” at its campus store in Menlo Park, Calif. Although Facebook told Mashable it added the polish to its collection of branded swag at the beginning of the year, its existence was recently brought […]
Can Facebook Rewrite the Industry Standard For User Engagement?
The “monthly active users” figure has long been the industry standard for user engagement in social media. It’s easy to digest, but more importantly, it’s a benchmark capable of comparing the most social of social networks to the new kids on the block. When it comes to Facebook, however, monthly active users have become a […]
Report: Users Are Engaging More With Facebook Ads
A quarterly review of Facebook’s ad performance found increases in advertising metrics across the board, including click-through rates, total clicks and revenues driven by the ads themselves. Kenshoo Social, a digital marketing company that works with “hundreds” of customers that advertise on Facebook, explored more than 75 billion Facebook ads over the past two quarters, […]
Are Paid Facebook Ads Worth the Bucks?
To advertise on Facebook, or not to advertise on Facebook? There’s still plenty of debate about whether advertising on Facebook (or social media in general) is worth it, and whether it’s more useful as a lead generation tactic than a direct driver of sales. But as anyone on Facebook can see from the sheer number […]
Facebook Acquires Mobile Technologies, a Speech Translation Developer
Facebook has acquired Mobile Technologies, a developer of voice recognition and translation tools, the two companies announced late Monday. The terms of the deal were not immediately disclosed. Mobile Technologies, founded in 2001, built Jibbigo, an app for iPhone and Android that the company describes as “the world’s first speech-to-speech translator on a phone that […]
You Can Soon Make Restaurant Reservations on Facebook
The next time you visit a restaurant’s Facebook page on your mobile phone, you’ll be able to do more than browse photos and posts: You’ll also be able to book a table for four. The feature is part of a new integration with OpenTable, which allows you to make online reservations at about 20,000 U.S. […]
