Coming to Your Twitter Feed: Ads That Preview Company Websites
Twitter is addressing its promise to surface new sorts of ads in the not so distant future. On Friday Twitter published Website Cards, another commercial ad unit that highlights a little photograph, a line of content, and a URL to a publicist’s site page. Twitter accepts this combo of a picture and a call to […]
Twitter Now Running Pre-Roll Ads
Twitter’s post-IPO monetization quest continues with a new unit that runs ads from American Express before video snippets from Fox programming. The brand will run such ads before videos from Fox shows including Glee, Brooklyn Nine-Nine and So You Think You Can Dance, among other shows, Jean Rossi, EVP of sales for Fox Broadcasting, told […]
Twitter Updates Embedded Tweets With Richer Photos
About two months after Facebook introduced embedded posts that include photos, Twitter has upgraded its embeds to better showcase its photos. Twitter, which announced the move on its blog on Thursday, illustrated the upgrade with this Aug. 11 tweet from astronaut Chris Hadfield: Good morning! Perspective – Sunday is a fine day to go for […]
Twitter Unveils Emergency Alert System – Digital Marketing News
Twitter on Wednesday announced Twitter Alerts, a new system that enables public institutions and NGOs to send out emergency alerts via text message and push notifications in times of crisis. Users can sign up to receive emergency notifications from specific accounts, and will receive a text or push notification when that account sends a tweet […]
Why You Were Added to Twitter Spam Lists – Twitter Marketing
Over the last few days, Twitter spammers have been urging users to find out Louis Tomlinson’s phone number, hear a leaked version of One Direction’s new album and get a free iPhone. What’s notable is that these spammers weren’t sending tweets or direct messages. Instead, they made use of Twitter’s list function, adding people to […]
Facebook Consumer Marketing Head Goes to Twitter
Twitter has poached Facebook’s head of consumer and mobile marketing, Kate Jhaveri, according to a report. Jhaveri will join Twitter as senior director of consumer marketing, according to AllThingsD. Reps from Twitter and Facebook could not immediately be reached for comment. A Twitter account purported to be Jhaveri’s but not verified tweeted the following Friday […]
Twitter Experiment Lets Users Tweet Highlighted Sentences From Articles
A new feature from The New York Times may change the way people share and discover stories via Twitter . The Times tested a feature it developed that allows users to click on a highlighted sentence from a story, and tweet it out directly, instead of just tweeting the headline. Readers who see the tweet […]
63% of Brands Have Multiple Twitter Accounts – Twitter Stats
For top brands, one presence on Twitter isn’t enough. In 2013, 63% of brands have multiple Twitter accounts, according to a report by Brandwatch. This trend represents an 800% increase from two years ago, when just 7% of brands had multiple Twitter accounts. Statista’s chart, below, breaks down the number of brands with multiple, single […]
Twitter Teaches You How to Hashtag – Twitter Marketing
Want to be sure your tweet is shared with the right group of users? There’s a hashtag for that — if you can find the right one. Hashtags have become synonymous with Twitter, serving to filter what can otherwise be a wide array of difficult-to-categorize information. Users can join any conversation on the platform by […]
Airing of Anime Film Sparks New Twitter Record
Twitter users have set a lofty benchmark for unified tweeting. The company announced Friday that users set a new record for tweets in one second at 143,199, a figure that shattered the previous record of 33,388. The moment of excessive tweeting occurred during an Aug. 3 airing of Castle in the Sky, a Japanese animated […]
