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How Digital Marketing Is Helping Bollywood?
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Billions of money is spent every year in Bollywood for advertising. But are they getting substantial returns on their investment? Are they able to target the ...

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How Digital Marketing Is Helping Bollywood?
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Billions of money is spent every year in Bollywood for advertising. But are they getting substantial returns on their investment? Are they able to target the ...

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Facebook Will Let You Save Links to Read Later
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Mark Zuckerberg has described his social network as a "personalized newspaper" — and for seasoned users with a wide-range of like-minded friends, it's hard not ...

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Twitter Lets Brands Infiltrate TV Conversations Without Buying TV Ads
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Twitter launched TV conversation targeting on Thursday, a feature that lets brands and networks promote tweets to users who engage in specific shows, even if ...

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Do Teens Really Think Twitter Is ‘More Important’ Than Facebook?
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Teens are abandoning Facebook in droves for Twitter. For many, that was the takeaway from an Oct. 10 Piper Jaffray study of 8,650 teens. That conclusion was ...

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Twitter Arrives on TV in India
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Technology and platform convergence is the next big thing that businesses are looking for –- whether it be mobile and Internet or Internet and TV. It’s all ...

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Facebook Average Referral Traffic to Media Sites Up 170% This Year
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Flexing its muscles as a public-facing forum, Facebook reported Monday that the average referral track from Facebook to media sites jumped 170% last year. ...

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When Facebook Was Down, Brands Pounced – Social Media Marketing
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Facebook experienced widespread service disruptions for much of Monday morning, which prevented users from posting and engaging with posts on the social ...

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What Social Media Can (Really) Tell You About Job Applicants
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It's no secret that employers research job candidates' social media profiles to help them make hiring decisions. Most employers, however, may have been ...

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Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined
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When it comes to referral traffic from social networks, there's Facebook and Pinterest — and then there's everyone else. Facebook accounted for more than 10% ...

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