Can a Popular Baby Franchise Turn Its Facebook Fans Into Customers?
Talk to most small businesses about social media, and they want to know how to get more fans and followers. But what if you already have a large following? How do you turn those fans into customers? That’s the challenge Meg Faure, founder of The Baby Sense Company, and Jeremy Pepper, a Los Angeles-based social […]
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Honda Responds to Customer Tweets With Real-Time Vine Videos
Honda plans to respond to tweets from customers with real-time Vine videos as part of a new ad campaign launched on Monday. The Vine videos, which will come in response to tweets using the hashtag #wantnewcar, will encourage users to swap their old cars for new Hondas, available at the Japanese motor company’s summer clearance […]
Facebook Will Remove Ads From Pages, Groups With Offensive Content
Facebook will restrict advertising from appearing on pages and groups with controversial content, the company announced Friday. Facebook will conduct a review of ads on the social network beginning next week and said it will remove ads from all groups and pages that contain “violent, graphic or sexual content” by the end of that week, […]
Is Facebook advertising poised to overtake television advertising?
Following a recent cross-media channel campaign, Nestle attributed 11% of KitKat’s sales to its Facebook ads. Is this a one-off situation or are we increasingly now going to see Facebook advertising trump television advertising? Statistics suggest that the amount of time the average person now spends on Facebook exceeds the amount of time he/she spends […]
Facebook Now Has 9 Million Users in Pakistan
Facebook is growing like a weed in Pakistan. In fact, the social networking service just broke the 9 million user mark — an especially impressive feat considering it only reached 8 million users earlier this year. One million users in half a year isn’t bad, and it suggests that Facebook could cross the 10 million […]
Burberry, Google Partner to Send Kisses Around the World
Signed and sealed with with a kiss: Burberry and Google put their own spin on the digital postcard with the launch Wednesday of “Burberry Kisses,” a visually immersive experience that allows you to send a digital copy of your lip imprint through the world of Google Maps. Head over to kisses.burberry.com using your desktop Chrome […]
Apple to Include Audio Ads in iRadio, Report Says
Here’s one reason that Apple may be getting into the streaming music business: to sell ads. Advertising Age reports that the company is planning to offer “highly targeted ads” via iAd, its mobile ad network. The Cupertino, Calif. company is expected to make the announcement during next week’s Worldwide Developers Conference in San Francisco, the […]
