Facebook Ads Are 1,790% More Profitable on iOS Than Android
After studying more than 200 billion Facebook ads, it has been discovered that the ads are more effective on iOS than on Android. The study conducted by Nanigans shows that Facebook ads on iOS are 1,790% more profitable than on Android-powered devices. Nanigans is one of Facebook’s largest ad buyers specifically focusing on retail advertising. […]
Facebook Ads Are 1,790% More Profitable on iOS Than Android
After studying more than 200 billion Facebook ads, it has been discovered that the ads are more effective on iOS than on Android. The study conducted by Nanigans shows that Facebook ads on iOS are 1,790% more profitable than on Android-powered devices. Nanigans is one of Facebook’s largest ad buyers specifically focusing on retail advertising. […]
Facebook Lowers Age Rule to Allow Teens to Post Publicly
Facebook is giving its teenage users a public voice on the platform. For the first time, beginning Wednesday, users between the ages of 13 and 17 will be able to post publicly and obtain followers of their profiles. Previously, teens using Facebook were only able to share content with friends, friends of friends and custom […]
4 Best Practices for Social Advertising – Social Media Marketing
If a tree falls in the forest, it’s debatable that anyone hears it. When your ad fails on Facebook, though, there’s no confusion. It was a dud. A lack of interaction tells the tale. Clearly you paid good money to expose lots of people to this particular piece of content, but most gave it little […]
Your Facebook ‘Like’ Is Now Protected by the U.S. Constitution
Clicking “Like” on a Facebook post or page is now a form of speech protected by the U.S. Constitution’s First Amendment, according to an opinion issued on Wednesday by a federal appeals court, which overturned a previous ruling to the contrary. The decision (.PDF) to consider a Facebook “Like” as protected speech may set a […]
Facebook Sells ‘Social Butterfly Blue’ Nail Polish- Facebook Marketing
You can now wear Facebook pride on your fingertips. The company is currently selling a shade of nail polish, “social butterfly blue” at its campus store in Menlo Park, Calif. Although Facebook told Mashable it added the polish to its collection of branded swag at the beginning of the year, its existence was recently brought […]
Facebook Now Gives More Control Over What You Share
Facebook announced on Thursday that the site’s two-step app permission process has been fully integrated with users worldwide. The feature, which was first announced in April, allows users to have more control over the content they share to Facebook through third-party applications. When users sign in to an app like Lyft or Words With Friends […]
Facebook to Provide Free Photos for Businesses to Use in Ads
Having trouble coming up with your next Facebook ad? No worries. Facebook is here to help. In an attempt to make it easier for businesses to create a Facebook ad, the company announced a deal with Shutterstock on Thursday that will provide free access to millions of images for use in ads. The photos will […]
Facebook to Provide Free Photos for Businesses to Use in Ads
Having trouble coming up with your next Facebook ad? No worries. Facebook is here to help. In an attempt to make it easier for businesses to create a Facebook ad, the company announced a deal with Shutterstock on Thursday that will provide free access to millions of images for use in ads. The photos will […]
Can Facebook Rewrite the Industry Standard For User Engagement?
The “monthly active users” figure has long been the industry standard for user engagement in social media. It’s easy to digest, but more importantly, it’s a benchmark capable of comparing the most social of social networks to the new kids on the block. When it comes to Facebook, however, monthly active users have become a […]
