Report: Users Are Engaging More With Facebook Ads
A quarterly review of Facebook’s ad performance found increases in advertising metrics across the board, including click-through rates, total clicks and revenues driven by the ads themselves. Kenshoo Social, a digital marketing company that works with “hundreds” of customers that advertise on Facebook, explored more than 75 billion Facebook ads over the past two quarters, […]
Facebook Acquires Mobile Technologies, a Speech Translation Developer
Facebook has acquired Mobile Technologies, a developer of voice recognition and translation tools, the two companies announced late Monday. The terms of the deal were not immediately disclosed. Mobile Technologies, founded in 2001, built Jibbigo, an app for iPhone and Android that the company describes as “the world’s first speech-to-speech translator on a phone that […]
You Can Soon Make Restaurant Reservations on Facebook
The next time you visit a restaurant’s Facebook page on your mobile phone, you’ll be able to do more than browse photos and posts: You’ll also be able to book a table for four. The feature is part of a new integration with OpenTable, which allows you to make online reservations at about 20,000 U.S. […]
Facebook Insights Gets a Makeover – Facebook Fan Page Marketing
Facebook Page owners, rejoice: Facebook Insights, the social network’s analytics dashboard for public Pages, is getting a makeover. A small, random group of beta testers will get access to the new desktop design on Wednesday, with a broader rollout to follow at an unspecified date. The new design is simpler, cleaner and more intelligible. Stats […]
