Coming to Your Twitter Feed: Ads That Preview Company Websites
Twitter is addressing its promise to surface new sorts of ads in the not so distant future. On Friday Twitter published Website Cards, another commercial ad unit that highlights a little photograph, a line of content, and a URL to a publicist’s site page. Twitter accepts this combo of a picture and a call to […]
How to Get a Verified Account on Twitter| How to Get Blue Verified Badge ?
Wouldn’t it be cool if you had that white check mark in a blue cloud on your Twitter profile? If you get one, it means you hold a “verified account.” Twitter uses verification to establish the authenticity of tweeters, and does so proactively—they concentrate on “highly sought users in music, acting, fashion, government, politics, religion, […]
Twitter Shares Soar to Record on Optimism for Mobile-Ad Growth
Twitter Inc., the microblogging service that held its initial public offering last month, rose to a record for a third trading day amid optimism that the company has room to expand sales in digital advertising. Twitter jumped 8.4% to $69.96 at the close in New York after rising 7.5% yesterday. The stock has surged 169% […]
Twitter Is for the Young, Facebook Is for All Ages – Social Media Marketing
Facebook users come in all shapes, sizes and ages, at least compared to LinkedIn users and Twitter users. Half of Twitter’s unique visitors in October were under 35 years old. By contrast, two-thirds of LinkedIn’s unique visitors were older than 35. After the age of 44, Facebook usage starts to outpace Twitter usage. Statista’s chart […]
Twitter Is for the Young, Facebook Is for All Ages – Social Media Marketing
Facebook users come in all shapes, sizes and ages, at least compared to LinkedIn users and Twitter users. Half of Twitter’s unique visitors in October were under 35 years old. By contrast, two-thirds of LinkedIn’s unique visitors were older than 35. After the age of 44, Facebook usage starts to outpace Twitter usage. Statista’s chart […]
Twitter Now Running Pre-Roll Ads
Twitter’s post-IPO monetization quest continues with a new unit that runs ads from American Express before video snippets from Fox programming. The brand will run such ads before videos from Fox shows including Glee, Brooklyn Nine-Nine and So You Think You Can Dance, among other shows, Jean Rossi, EVP of sales for Fox Broadcasting, told […]
Twitter Dethrones Facebook as Teens’ Favorite Social Network for Shopping
Twitter beat out Facebook in the battle for teenagers’ preferred social networks for online shopping. In a recent survey of teens’ retail behavior, participants were asked about their favorite networks, and 26% responded that it was Twitter. Facebook and Instagram each captured the hearts of 23% of survey respondents. Clearly, Instagram’s rising popularity among teens […]
Tailored Tweets, Coming to a Country Near You
Twitter offers a large target for marketers hoping to drive home a specific message — and its accuracy is improving. A new tool, offered through Twitter’s API, allows marketers to send targeted tweets to specific geographic locations. For example, a brand could send a tweet to followers in the United States and a separate tweet […]
Twitter Arrives on TV in India
Technology and platform convergence is the next big thing that businesses are looking for –- whether it be mobile and Internet or Internet and TV. It’s all about a revenue stream for the future. Airtel Digital TV, an arm of Indian telecommunications company Bharti Airtel, revealed Monday that it has integrated Twitter with its digital […]
