Twitter Engage app Launched for Celebrities and Influencers

Micro Blogging Gaint Twitter launched a new for celebrities & influencers called Twitter Engage on Tuesday for iOS users in the United States. The Engage app provides real-time data and insights and help users to understand and grow their audience by engage more selectively with their followers.

“As creators, influencers, and public figures, you have a special connection with your followers on Twitter,” writes senior product manager, Matt Dennebaum, on Twitter’s blog. “Through Tweets, you can share content and have conversations with fans and other influencers in real time — and now we’ve made it easier to manage those daily interactions and measure success.”

Twitter also explained that analytics for the app’s new users will be provided in real-time. It will be possible for the users to filter out the Retweets, mentions, and videos of their tweets by different time periods. Audience demographics and a feed of what fans are tweeting about will also be available.

One of the key features of the app is its ability to prioritize mentions — if a user is mentioned by an influencer or a loyal fan, it will no longer be drowned in a virtual sea of mentions. The app also shares data on your profile’s Twitter stats (say, retweets, video views, likes and mentions) and organizes the info by time periods. There is also a real-time feed showing what your followers are tweeting about in any given moment.

The Engage app may have just launched, but is only available for US Users and there are updates headed its way, including integrations with Niche and Vine products.

“Twitter Engage app gives creators, celebrities, and public figures a better way to connect with fans, followers and influencers,” reads the app description on the Apple Store. “It’s the perfect tool for the people that make and share new video content every day and want to understand and grow their audience on Twitter.”

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Microblogging site Twitter loses brand advertising manager to Pinterest

The latest employee of microblogging website Twitter out the door is Nipoon Malhotra, the head of the product team for brand advertising in Twitter.

Even Before Twitter, Nipoon ran the complete Page Ranking product team at Bing Search Enginr Company, which was responsible for the search engine’s composite search results and ad experience.

Nipoon Malhotra worked at the social network Twitter for about three years, helping run the group that developed ad products. Malhotra will serve as a product manager on the company’s monetization team at Pinterest, reporting to Jonathan Shottan, Pinterest’s head of product for monetization. He will focus on Pinterest ad products, such as Buyable Pins, Cinematic Pins and App Pins.

Maholtra was supervising the development and growth of important revenue drivers including Promoted Trends, Promoted Accounts and the brand advertising business for Promoted Tweets.

Before Twitter, Nipoon ran the Whole Page Ranking product team at Bing Search Engine Company, which was responsible for the search engine’s composite search results and ad experience.

Malhotra, for example, is the latest employee to exit the company following former CEO Dick Costolo’s resignation on July 1. Former PR chief Gabriel Stricker was effectively pushed out two weeks later. And in late July Christian Oestlien, former vice president of product, departed for YouTube, while ex-product director Todd Jackson went to Dropbox.

Source : Mashable

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PayPal President Moves to Facebook to Lead Messaging Products

Facebook has captured Paypal’s leader in the clearest evidence yet that the social networking organization will soon be wandering into online payments.

David Marcus will lead Facebook’s messaging items, the organization proclaimed in a press release on this Monday.

Marcus confirmed the move with a post to Facebook, which could be found in its whole at the lowest part of this post.

“While I was amidst my manner of thinking about what was next for me, Mark Zuckerberg and I got together. Imprint imparted a forcing vision about portable informing,” Marcus composed. “At the outset, I didn’t know whether an alternate huge organization gig was a decent thing for me, yet Mark’s excitement, and the unparalleled range and customer engagement of the Facebook stage eventually won me over.”

Facebook made a sprinkle in the informing scene with its $19 billion acquisition of Whatsapp. The organization additionally published on Monday the dispatch of Slingshot, its new informing application that has comparable usefulness to Snapchat.

The capability to connect cash to messages is seen as a real method for creating money out of the prevalent informing business. Facebook CEO Mark Zuckerberg said after the Whatsapp obtaining that he doesn’t see promoting as see adds as the best approach to adapt informing.

Whatsapp will purportedly not be under Marcus and keep on operaing freely.

The Financial Times reported in April that Facebook was preparing an online payments framework that would first introduced in Ireland and crosswise over Europe.

Facebook right now considers in-application installments in the U.s. In 2011, the informal community endeavored to kickstart its own particular cash with Facebook Credits, yet shut the project.

India’s New Prime Minister Narendra Modi Wants to Remember Every ‘Congrats’ Forever

India’s most current PM Narendra Modi has set up a site to gather messages from any individual who has complimented him on Twitter, Facebook and different types of social networking.

Bounty praised Narendra Modi on Friday, when he moved to the highest point of India’s political step. Any tweet with the hashtag #congratsnamo will show up on an online “Victory Wall” which is presently a continually turning slideshow of salutary content. Individuals can additionally send a content to a number recorded on the site or leave a remark on Modi’s Facebook post about the wall (at the time of composing, there were more than 81,000 remarks on the Facebook post).

At one point, that hashtag had moved to in any event the No. 2 trending topic around the world.

The enormous reaction on the wall is not surprising, Modi won by a surprising margin and has a tremendous social vicinity. He has more than 4 million supporters on Twitter, more than 14 million Likes on Facebook, tweets practically every day and into the fight selfies.

Modi’s triumph put forth an enormous expression about the Bharatiya Janata Party. The Indian National Congress has controlled the country’s more level house of parliament for the dominant part of time since India got free in 1947, however an expanding scorn for political debasement and Modi’s record of expanding financial open door for the white collar class as the boss chose official in the northwestern state of Gujarat have slung him to the leader of the nation.

Notwithstanding Modi’s reverberating triumph, a lot of people in India and abroad are careful about the country’s new pioneer. Modi is an unabashed Hindu patriot in a country that is 14% Muslim. In 2002, religious uproars in the state left 2,500 individuals dead, a large portion of them Muslim, and charges that Modi did little to keep the passings take after him right up ’til the present time.

For the time being, the depreciators have been cleared away by the simplicity of Modi’s triumph. Throughout a triumph discourse in Vadodara, Gujarat, on Friday, he conveyed a message that a lot of people in India have held up years to listen.

“Brothers and sisters, you have confidence in me, and I have confidence in you,” Modi said, according to the New York Times. “We have the ability to satisfy the basic man’s yearnings.”

How Much Is the Average Facebook User Worth?

Facebook released its first quarter 2014 profit investigate Wednesday, whipping Wall Street’s evaluations with posted incomes of $2.5 billion.

The normal income for every client (ARPU) as far and wide as possible expanded over the previous year too, as stated by the report. Overall ARPU (measured by payments and advertisement) arrived at $2 in the first quarter — up from $1.35 in Q1 2013, yet down from $2.14 in Q4 2013.

In the United States and Canada, the ARPU arrived at $5.85, up from $3.50 in Q1 2013.

The accompanying graph, made by Statista, breaks down the development of the normal income for every Facebook user over the previous year.

Why Mobile Ads Are Seen as a Boon to Facebook, But a Plague to Google

Experts gave Facebook a huge thumbs-up this week for its move to portable.

As the organization provided details regarding Wednesday, versatile ads now speak to 59% of its general advertisement incomes, up from 30% in Q1 2013. Brian Wieser, an investigator with Pivotal Research, called it a “beast quarter” for Facebook that was determined generally by development in versatile.

The circumstances at Google wasn’t as sunny. Since Google reprimanded versatile for discouraging expenses for every click by 9% in the quarter, portable was an evident impulse for missed income. Despite the fact that Google’s promotion business developed 16.5% in the quarter, that was short of what anticipated. As Wieser noted, “disintegration was predictable with our general desires, if more awful than we needed, and likely more regrettable than numerous moguls wanted as well.”

Why is the move to versatile having such an apparently distinctive impact on the two Internet organizations? Point of view and timing.

Google’s ads business is more established in desktop than Facebook’s. Google’s commercial business is more established in desktop than Facebook’s. While Analysts gave Google has been putting forth publicizing since 2000 and hit upon its current pay-for every click demonstrate in 2002, Facebook’s history is much shorter. Propelled in 2004, Facebook toyed with publicizing in its initial days, yet didn’t generally grasp an adaptation plan until 2009.

That plan was dependent upon gooey ads that run on Facebook’s correct rail. Since the ads are sold on an expense for every click groundwork, they pulled in immediate reaction publicists like shirt organizations and proceeding ed programs. They additionally got a large portion of the click-throughs of standard pennant ads, which are as of now something like one in 1,000.

Regardless of their low-lease nature, those right-rail ads got $3.15 billion in incomes in 2011. Google’s promotion incomes that year were $26.1 billion.

In 2012, Facebook started offering ads in its News Feed surprisingly. Contrasted with right-rail ads, News Feed ads were intended to be utilized for marking, as opposed to coordinate reaction. Given the position and extended size of the ads, Facebook could charge more for News Feed ads. As stated by Dan Slagan, SVP of showcasing at Nanigans, a promoting firm that exchanges Facebook ads, right-rail ads have Cpms (cost for every 1,000 viewers) of around $.30 vs. $5 for News Feed ads.

Fortunately for Facebook, the main ads that run on versatile are News Feed ads — so not at all like Google, Facebook’s portable ads are higher than they have been truly.

“Right rail ads drag down Facebook promoting’s costs and execution; the News Feed ads work better,” says Nate Elliott, an investigator with Forrester Research. “Portable is News Feed-just. So the movement to versatile leaves Facebook with fewer impressions for every client, yet those impressions are higher quality.”

The way that Google is further along in its promoting advancement works against the organization. The way that Google is further along in its publicizing development works against the organization. As Facebook ads approach equality with Google’s, this encourages the observation that Facebook is improving in portable. That is not so much the situation. As stated by Adobe, Facebook’s general expense for every click fell 2% in its latest quarter. That is superior to Google’s 9%, yet possibly not in the event that you take a gander at the differentiating development of the two organizations’ notice models.

“Facebook is even now attempting to get up to speed to Google as far as advertisement focusing on — and the more focused on a commercial, the higher the Cpms ordinarily are,” Elliott says. “So as Facebook includes all the more focusing on choices, that’d drive up its Cpms too. Since Google has offered the greater part of this focusing for quite some time, it doesn’t profit from that pop.” The same might be said of a versatile promotion system. While Facebook is in the early phases of making a system where sponsors can purchase portable ads on Facebook and different applications, Google as of recently has a full grown versatile system set up.

To further place it in point of view, Google now has 36% of the U.s. versatile promotion market, which is precisely twofold Facebook’s offer, as stated by emarketer. “The business is Google’s to lose,” says Noah Elkin, official supervisor at the specialist. “Achievement and disappointment are relative terms he

Coming to Your Twitter Feed: Ads That Preview Company Websites

Twitter is addressing its promise to surface new sorts of ads in the not so distant future.

On Friday Twitter published Website Cards, another commercial ad unit that highlights a little photograph, a line of content, and a URL to a publicist’s site page. Twitter accepts this combo of a picture and a call to movement will help drive more activity for sponsors than a basic picture and URL blending, the organization composed on its blog.

The new commercial ad units will show up in users Timelines overall starting Friday on both desktop and mobile.

Site Cards are the freshest kind of Twitter ads, joining application introduce promotions that began showing up for clients not long ago. Twitter additionally permits promoters to push particular tweets or records, and a late report from The Wall Street Journal claims the organization is arranging more than twelve extra notice units in the not so distant future, including the likelihood of shoppable tweets.

The new ad unit comes short of what a week in front of Twitter’s Q1 income publication. The organization is not yet productive, and moguls who helped inflatable the organization’s stock emulating a late 2013 IPO will be tensely anticipating news on the Twitter’s promotion execution. News of better, more proficient promotion units ought to help pacify moguls.

Source : Mashable

YouTube Stays Blocked in Turkey as Court Reverses Itself

The same Turkish court that ruled to lift the ban on YouTube on Friday morning reversed its decision hours later following a petition for appeal, according to multiple local news reports.

The Ankara Gölbaşı Public Prosecutor’s Office appealed the ruling, and the Court of Peace accepted the appeal on Friday afternoon. The court ordered the block to continue until YouTube removes 15 videos deemed to be in violation of Turkish laws, according to a tweet by CNN Turk.

After the first ruling, some users reported being able to access YouTube again — but the block will probably remain in place for now.

The Turkish government blocked YouTube on March 27, after a recording purportedly of a government security meeting discussing military options against Syria was posted on the site.

Twitter, which was blocked on March 20, is now accessible in Turkey after the Constitutional Court ordered the government to unblock it on Wednesday.

Turkey’s Prime Minister Recep Tayyip Erdoğan criticized the Twitter ruling on Friday.

“I don’t have to respect it. I don’t respect it,” he said, according to the Associated Press adding that, however, he had to comply with it.

The government’s Justice Minister Bekir Bozdağ, on the other hand, initially praised the ruling but later changed his mind and joined Erdoğan in blasting it.

“This is very wrong. The Constitutional Court has no such authority. This is not acceptable,” he said, according to Today’s Zaman.

Source : Mashable