How to Use Hashtags to Promote your Brand
1. # Be Simple & Unique
There are plenty of hashtags floating around on social media so there is bound to be some competition. Yours should spark an interest with your audience so that they want to join the conversation. Spend some time researching so that you know what else is being used in your industry. Try to avoid using words or phrases that can become muddled with your competition.
2. # The 3 S’s. Short Sweet & Simple.
Remember, your followers only have 140 characters on Twitter. You need to make sure that your hashtag doesn’t stop people from including their own great content. The shorter it is the better and potentially more memorable. I recommend keeping it between 8 and 10 characters. Don’t’ complicate it with too many words. Keep it short, sweet and simple.
# Make it Relevant to your industry topic
If you manage to create a # that incorporates your industry phrase or topic then you really do have a winner. With this, you can encourage people to stay on topic and any newcomers immediately know what is being discussed.
# Easy on the eye
The best way to avoid confusion, when creating a hashtag, is to make sure that it’s readable. If you combine too many words you risk forcing the audience to decipher your tag and they may lose interest. Time is of the essence and you want to get as many of your followers on board as possible. Nike is very good at this, take a look at any of their campaigns, their hashtags are always between 2-3 words.
# No Space for Misinterpretation
This is the one thing that could literally make or break your hashtag. Clarity is everything. The difference can be seeing a completely different word to the one you imagined. Take the Black Hat eBook, for example, when translated to a hashtag it became the #BlackHateBook. A PR disaster in the making. You have to make sure your hashtag reads well and that your audience immediately understands the conversation that they’re joining.
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Twitter Engage app Launched for Celebrities and Influencers
Micro Blogging Gaint Twitter launched a new for celebrities & influencers called Twitter Engage on Tuesday for iOS users in the United States. The Engage app provides real-time data and insights and help users to understand and grow their audience by engage more selectively with their followers.
“As creators, influencers, and public figures, you have a special connection with your followers on Twitter,” writes senior product manager, Matt Dennebaum, on Twitter’s blog. “Through Tweets, you can share content and have conversations with fans and other influencers in real time — and now we’ve made it easier to manage those daily interactions and measure success.”
Twitter also explained that analytics for the app’s new users will be provided in real-time. It will be possible for the users to filter out the Retweets, mentions, and videos of their tweets by different time periods. Audience demographics and a feed of what fans are tweeting about will also be available.
One of the key features of the app is its ability to prioritize mentions — if a user is mentioned by an influencer or a loyal fan, it will no longer be drowned in a virtual sea of mentions. The app also shares data on your profile’s Twitter stats (say, retweets, video views, likes and mentions) and organizes the info by time periods. There is also a real-time feed showing what your followers are tweeting about in any given moment.
The Engage app may have just launched, but is only available for US Users and there are updates headed its way, including integrations with Niche and Vine products.
“Twitter Engage app gives creators, celebrities, and public figures a better way to connect with fans, followers and influencers,” reads the app description on the Apple Store. “It’s the perfect tool for the people that make and share new video content every day and want to understand and grow their audience on Twitter.”
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Microblogging site Twitter loses brand advertising manager to Pinterest
The latest employee of microblogging website Twitter out the door is Nipoon Malhotra, the head of the product team for brand advertising in Twitter.
Even Before Twitter, Nipoon ran the complete Page Ranking product team at Bing Search Enginr Company, which was responsible for the search engine’s composite search results and ad experience.
Nipoon Malhotra worked at the social network Twitter for about three years, helping run the group that developed ad products. Malhotra will serve as a product manager on the company’s monetization team at Pinterest, reporting to Jonathan Shottan, Pinterest’s head of product for monetization. He will focus on Pinterest ad products, such as Buyable Pins, Cinematic Pins and App Pins.
Maholtra was supervising the development and growth of important revenue drivers including Promoted Trends, Promoted Accounts and the brand advertising business for Promoted Tweets.
Before Twitter, Nipoon ran the Whole Page Ranking product team at Bing Search Engine Company, which was responsible for the search engine’s composite search results and ad experience.
Malhotra, for example, is the latest employee to exit the company following former CEO Dick Costolo’s resignation on July 1. Former PR chief Gabriel Stricker was effectively pushed out two weeks later. And in late July Christian Oestlien, former vice president of product, departed for YouTube, while ex-product director Todd Jackson went to Dropbox.
Source : Mashable
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Report: 44% of Registered Twitter Users Have Never Tweeted
Twitter power users are rare birds, according to a new report.
Twopcharts, a site that monitors web activity, found that 44% of Twitter’s 974 million registered users have never tweeted, according to The Wall Street Journal. Some 30% of existing Twitter accounts have sent 10 or fewer tweets, and just 13% of registered accounts have tweeted more than 100 times. Twopcharts is unable to discern whether users have logged onto their accounts. Its report is based on users’ activity.
The report, which was released Friday, comes after Twitter disclosed in February that it had 244 million active monthly users in the last three months of 2013, meaning about 730 million people have created accounts on the site, but are not active on a monthly basis.
Twopcharts has previously reported that of the 284.4 million new accounts in 2013, only 12.9% were still tweeting in February 2014.
Realizing that some new users find its experience hard to navigate, Twitter has introduced enhancements lately including restyled, Facebook-like user profile pages and pop-up notifications on its website.
For Twitter, increasing engagement helps fight churn, since active users are less likely to abandon the service. Tweeting, favoriting and resharing also help Twitter to target ads for users since by taking such actions, the users indicate their preferences and interests.
The report comes as Twitter’s stock price is flirting with its all-time low. At this writing, the stock was hovering around $40 in early trading. The stock has traded for as low as $38.80.
Twitter Rolls Out Its Facebook-Like Profile Redesign – Social Media
Twitter is gradually rolling out a major redesign of user profiles, starting on Tuesday. The new look, which Twitter was testing in February, adds a lot more user information and several new features — and it looks quite similar to Facebook’s user profiles.
The new profile features a larger user photo and customizable header image. Twitter highlights your tweets that have the most engagement by displaying them slightly larger than the rest. You can also pin one of your tweets to the top of the page.
Furthermore, you can now choose which timeline to view when checking out a profile page. You can see all tweets, tweets with photos and videos only, or just tweets and replies.
As for the similarities of Twitter’s new user profiles to Facebook’s profile page, well, they’re inescapable. There’s a square profile photo in the top left, and a large “cover” photo on top dominates both pages, for example. Below the profile photo you’ll find the basic info about the user, and under that is photos and friends. The only real difference there is that on Twitter’s user profiles, photos are placed below your followers, and Facebook has it the other way around. It’ll be interesting to see what the users think of the new look — especially those that are not overly fond of Facebook.
The new profile design is already live for a handful of celebrities, including Zac Efron, Channing Tatum, Floyd Mayweather and John Legend, and it will also show up for new users. The rest of us will have to wait as the new look rolls out over the “coming weeks.”
Mouth-Watering Twitter Cake is Good Enough to Tweet
Social media junkies know there’s nothing better than humble-bragging about food.
And this Twitter-themed cake from YouTube channel How To Cook That is sure to grab your followers by the taste buds.
Ann Reardon, the baker behind How To Cook That, created a thorough video detailing how to create this impressive cake. While the recipe is admittedly complicated, the end results are a dessert fit for even your verified pals.
This isn’t Reardon’s first social-themed cake. Earlier this year, she wowed the Internet with an Instagram cake and a Facebook cheesecake.
How to Get a Verified Account on Twitter| How to Get Blue Verified Badge ?
Wouldn’t it be cool if you had that white check mark in a blue cloud on your Twitter profile? If you get one, it means you hold a “verified account.” Twitter uses verification to establish the authenticity of tweeters, and does so proactively—they concentrate on “highly sought users in music, acting, fashion, government, politics, religion, journalism, media, advertising, business, and other key interest areas.” If you (or your boss/client) fit the bill, you can contact us to go about getting your Twitter account verified.
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Twitter Is for the Young, Facebook Is for All Ages – Social Media Marketing
Facebook users come in all shapes, sizes and ages, at least compared to LinkedIn users and Twitter users.
Half of Twitter’s unique visitors in October were under 35 years old. By contrast, two-thirds of LinkedIn’s unique visitors were older than 35.
After the age of 44, Facebook usage starts to outpace Twitter usage.
Statista’s chart shows the age distribution of Twitter, LinkedIn and Facebook users.
Have something to add to this story? Share it in the comments.
Mashable composite. iStock, bilgic, Twitter, Linkedin, Facebook
Twitter Is for the Young, Facebook Is for All Ages – Social Media Marketing
Facebook users come in all shapes, sizes and ages, at least compared to LinkedIn users and Twitter users.
Half of Twitter’s unique visitors in October were under 35 years old. By contrast, two-thirds of LinkedIn’s unique visitors were older than 35.
After the age of 44, Facebook usage starts to outpace Twitter usage.
Statista’s chart shows the age distribution of Twitter, LinkedIn and Facebook users.
Have something to add to this story? Share it in the comments.
Mashable composite. iStock, bilgic, Twitter, Linkedin, Facebook
How Digital Marketing Is Helping Bollywood?
Billions of money is spent every year in Bollywood for advertising.
But are they getting substantial returns on their investment? Are they able to target the right segment of the audience who would actually be interested in their product as in whatever it is a movie, a documentary or a TV serial. Perhaps no!
Then why are the trendsetters not able to recognize the trend of marketing and switch to digital than still practicing the same old traditional marketing and splurging money like anything.
Let’s go ahead and see how digital marketing can help Bollywood and your business.
Specific Targeting
First thing first! Specific targeting! Spending money is not a big issue if you get an appreciable amount of customers by doing so. By advertising on TV, Radio , newspapers or through posters you simply broadcast your information to the masses and who all would interested will become your customers however how about if you can specifically target your ads to these ‘who all’ . Certainly, you will get better results and will save a lot of money too. This is what you can do in digital marketing. Whether they are the ads on search engines or various websites, they are only displayed if your buyers’ persona matches your ads. So, depending on your product, you very well know what part of the audience will need it and that through digital marketing you can extend your offer to only that part of the audience. Chances of any miss outs on it are kind of negligible here.
Cost-Effective
Not only you can put across your message to the right segment of the audience but you also save a lot of money in digital marketing. You only spend where you need to and that too far lesser than what you were paying in the traditional marketing.
Measure it at its every part
The best thing about digital marketing is that you can monitor traffic and results and optimize your advertising campaigns accordingly. The tool called analytics in digital marketing helps you measure different ad campaigns with respect to traffic and other results. Thus, you get to have a better idea of what part of your budget is bringing result and what part is going waste so that you take actions in view of that.
Customer Engagement
Being interactive in design digital marketing lets the customer to interact and get engaged. Unlike the traditional marketing, here the user has the command to browse through whatever they wish to, making it far more interactive and engaging. Gone are those days when your audience will entertain your ads even on getting interrupted by you while they are on their go. They would simply change the channel on TV or radio, or overlook the ad on newspaper. No one loves interruption marketing now. Recognize this trend and switch to digital marketing. The sooner you switch the better results you gain.
Generating awareness for your business and spreading business defying all geographical constraints are something that you can do with traditional marketing as well the only difference is that in digital marketing you do the same thing at relatively very low cost and in a more specifically targeted way. In simple words, digital marketing is far more effective than traditional marketing and that too at relatively very low cost.
