Microblogging site Twitter loses brand advertising manager to Pinterest
The latest employee of microblogging website Twitter out the door is Nipoon Malhotra, the head of the product team for brand advertising in Twitter. Even Before Twitter, Nipoon ran the complete Page Ranking product team at Bing Search Enginr Company, which was responsible for the search engine’s composite search results and ad experience. Nipoon Malhotra […]
Twitter Now Running Pre-Roll Ads
Twitter’s post-IPO monetization quest continues with a new unit that runs ads from American Express before video snippets from Fox programming. The brand will run such ads before videos from Fox shows including Glee, Brooklyn Nine-Nine and So You Think You Can Dance, among other shows, Jean Rossi, EVP of sales for Fox Broadcasting, told […]
Twitter Updates Embedded Tweets With Richer Photos
About two months after Facebook introduced embedded posts that include photos, Twitter has upgraded its embeds to better showcase its photos. Twitter, which announced the move on its blog on Thursday, illustrated the upgrade with this Aug. 11 tweet from astronaut Chris Hadfield: Good morning! Perspective – Sunday is a fine day to go for […]
Twitter Unveils Emergency Alert System – Digital Marketing News
Twitter on Wednesday announced Twitter Alerts, a new system that enables public institutions and NGOs to send out emergency alerts via text message and push notifications in times of crisis. Users can sign up to receive emergency notifications from specific accounts, and will receive a text or push notification when that account sends a tweet […]
Facebook Consumer Marketing Head Goes to Twitter
Twitter has poached Facebook’s head of consumer and mobile marketing, Kate Jhaveri, according to a report. Jhaveri will join Twitter as senior director of consumer marketing, according to AllThingsD. Reps from Twitter and Facebook could not immediately be reached for comment. A Twitter account purported to be Jhaveri’s but not verified tweeted the following Friday […]
Twitter Experiment Lets Users Tweet Highlighted Sentences From Articles
A new feature from The New York Times may change the way people share and discover stories via Twitter . The Times tested a feature it developed that allows users to click on a highlighted sentence from a story, and tweet it out directly, instead of just tweeting the headline. Readers who see the tweet […]
Twitter Teaches You How to Hashtag – Twitter Marketing
Want to be sure your tweet is shared with the right group of users? There’s a hashtag for that — if you can find the right one. Hashtags have become synonymous with Twitter, serving to filter what can otherwise be a wide array of difficult-to-categorize information. Users can join any conversation on the platform by […]
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Honda Responds to Customer Tweets With Real-Time Vine Videos
Honda plans to respond to tweets from customers with real-time Vine videos as part of a new ad campaign launched on Monday. The Vine videos, which will come in response to tweets using the hashtag #wantnewcar, will encourage users to swap their old cars for new Hondas, available at the Japanese motor company’s summer clearance […]
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