PayPal President Moves to Facebook to Lead Messaging Products
Facebook has captured Paypal’s leader in the clearest evidence yet that the social networking organization will soon be wandering into online payments. David Marcus will lead Facebook’s messaging items, the organization proclaimed in a press release on this Monday. Marcus confirmed the move with a post to Facebook, which could be found in its whole at the lowest […]
Facebook Will Let You Save Links to Read Later
Mark Zuckerberg has described his social network as a “personalized newspaper” — and for seasoned users with a wide-range of like-minded friends, it’s hard not to argue that the articles that pop up in your news feed constitute the most engrossing read in the world, if not exactly the most timely one. But Zuckerberg also […]
Twitter Lets Brands Infiltrate TV Conversations Without Buying TV Ads
Twitter launched TV conversation targeting on Thursday, a feature that lets brands and networks promote tweets to users who engage in specific shows, even if the brand isn’t running a TV ad during the program. As the company wrote in its advertising blog: “Now advertisers can easily reach Twitter users exposed to integrations, sponsorships, and […]
Is Facebook a Truly Mobile-First Company Yet?
Has Facebook finally succeeded in becoming a mobile-first company? That’s the big question heading into the social network’s third quarter earnings results Wednesday. Facebook has impressed analysts and investors in each quarter so far this year by reporting strong growth in mobile ad revenue. The company revealed that mobile ads accounted for 41% of total […]
Is Facebook a Truly Mobile-First Company Yet?
Has Facebook finally succeeded in becoming a mobile-first company? That’s the big question heading into the social network’s third quarter earnings results Wednesday. Facebook has impressed analysts and investors in each quarter so far this year by reporting strong growth in mobile ad revenue. The company revealed that mobile ads accounted for 41% of total […]
Twitter Dethrones Facebook as Teens’ Favorite Social Network for Shopping
Twitter beat out Facebook in the battle for teenagers’ preferred social networks for online shopping. In a recent survey of teens’ retail behavior, participants were asked about their favorite networks, and 26% responded that it was Twitter. Facebook and Instagram each captured the hearts of 23% of survey respondents. Clearly, Instagram’s rising popularity among teens […]
Study: 30% of Americans Get Their News on Facebook
A new study reveals that 30% of Americans get their news on Facebook, and suggests that the social network drives people to media sites who may not have otherwise done so. Of that 30%, more than half — 78% — said they click on news links to media sites after initially logging on for unrelated […]
LinkedIn’s Website Goes Down for Some – Digital News
LinkedIn suffered a rare service disruption on Wednesday morning, which prevented many users from properly loading the website. The company did not immediately respond to our request for comment on the cause or extent of the outage, but Downrightnow.com shows there has been a “likely service disruption” for the better part an hour. LinkedIn acknowledged […]
Tailored Tweets, Coming to a Country Near You
Twitter offers a large target for marketers hoping to drive home a specific message — and its accuracy is improving. A new tool, offered through Twitter’s API, allows marketers to send targeted tweets to specific geographic locations. For example, a brand could send a tweet to followers in the United States and a separate tweet […]
When Facebook Was Down, Brands Pounced – Social Media Marketing
Facebook experienced widespread service disruptions for much of Monday morning, which prevented users from posting and engaging with posts on the social network. While the outage may have been a headache for Facebook and many users, some brands decided to turn it into a marketing opportunity — for better or worse: #Facebookdown Grab your Venus […]
